Email Marketing Coordinator

The Email Marketing Coordinator, reporting to the VP Content Management, will be responsible for the execution of Advice Interactive Group email marketing communications from setup, to testing, to launch, to post deployment analysis, and to optimization. The ideal candidate should be passionate about driving innovation and performance, have a positive attitude, be detail oriented, results driven, a dependable team player, and demonstrate a sense of urgency. If you thrive in a fast-paced environment and have a strong work ethic, this is the role for you.

Duties and Responsibilities:

Major responsibilities of the position are listed below. To perform the job successfully, an individual must be able to execute each essential duty satisfactorily. Other duties, assignments and specific projects may be assigned at the discretion of management.

Own all aspects of email production:

  • Creation, scheduling, and approval
  • Carrying out segmentation of the database and implementing re-marketing strategies for audience building
  • Managing trigger email campaigns throughout the customer life cycle to maximize sales
  • A/B testing on various email campaigns to establish the most effective
  • Assess all email creative to ensure messages are compliant with our email content policies
  • Work with designer for creative elements
  • Ensure the correct data and content exchange
  • Quality assurance/flawless execution to ensure that the creative, copy, and links are correct
  • Maintain email marketing calendar to ensure accurate and timely delivery
  • Partner with other teams to execute all of our email campaigns
  • Maintain awareness of email marketing trends, best practices, technologies
  • Set up drip campaigns and auto responders
  • Assist in new marketing projects/initiatives as necessary
  • Provide information regarding email marketing initiatives
  • Fill ad-hoc requests on an ongoing basis
  • Provide weekly performance reports
  • Other job duties as assigned

Requirements:

  • Bachelor’s Degree in Business, Marketing, eCommerce or related field
  • 6 months- 2 years’ experience in an email marketing program including strategy, implementation, analytics and reporting
  • Knowledge of email best practices and success metrics and CAN-SPAM legislation
  • Proficiency in Excel, and Word
  • Strong verbal and writing skills
  • Interest in new technology
  • Excellent time and project management with exceptional attention to detail
  • Desire and demonstrated ability to handle multiple projects simultaneously and meet tight deadlines
  • Self-motivated and energetic individual with a high level of initiative and thrives working a fast-paced, challenging digital environment
  • Knowledge/background of e-commerce, email marketing best practices
  • Working knowledge of HTML
  • Hands on experience working with an ESP
  • Familiarity with MailChimp, Sharpspring Hubspot and similar CRM, Email and Marketing Automation tools
  • Individual must be self-motivated, highly organized and able to multitask while meeting numerous daily deadlines

Status: Full time

Location: McKinney, TX

To apply, please send resume and cover letter to ngould@adviceinteractive.com. No phone calls please.