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Internet Trends of 2015 Infographic

Each year, Kleiner Perkins Caufield & Byers (KPCB) provides an extensive report of Internet trends covering statistics ranging from Internet and mobile phone usage, consumer spending habits, Drone shipments and anything else…

The Quick Start Content Marketing Plan Part 3: Attracting The Right Target Audience

This is the third post in my five-part series on creating a content marketing plan. The first installment, “The One Stop, Five Step, Quick Start Content Marketing Plan,” provided an overview of…

The Quick Start Content Marketing Plan Part 2: Establishing Content Marketing Goals

In the previous post, The One Stop, Five Step, Quick Start Content Marketing Plan, I wrote about the five steps involved in creating a basic content marketing plan. Now, let’s go in-depth…

How to Connect a Brick-n-Mortar Business with the Local Community

It’s important for your business, regardless of whether it’s online or if you have a brick-n-mortar location, to create an environment that builds a local community of loyal fans. This is your…

Why and How to Create Content That Can Be Easily Repurposed

Before we dive into why and how to create content that you can repurpose, let’s learn more about it. According to the Webster dictionary repurposing means to change (something) so that it…