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Implications of 13 Social Media Statistics

As we near the end of 2014, it’s more apparent than ever how social media is a core aspect of our society. People around the world spend more time communicating through social media…

What I Learned at Content Marketing World 2014

I recently returned from speaking at Joe Pulizzi’s Content Marketing World in Cleveland. I first attended and spoke on a panel at the 2012 Content Marketing World in Columbus two years ago….

The Intersection of Content and Quality in the Digital World: Stop Writing Disposable Content

The content we write on the Web has become disposable and overcrowded, with websites that say the same things as each other, and brands that are publishing to be publishing. Don’t be…

Local Search, Part 2: 4 Steps to Create Accurate Online Business Listings

In the first post of this series, I outlined five steps for getting your business found through local search. The first of those, “Have Accurate Online Business Listings,” is covered in detail…

Grow Your Business Through Local Search Part 1: Five Steps to Getting Found

Sometimes, in an attempt to maximize web traffic, small- and medium-sized businesses get so caught up in reaching wider markets that they overlook a growth market right under their noses — their…