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What Is Ello and Should You Even Care?

Ello is a new, invite-only social network that has recently received a lot of press for two main reasons. First, the site vows never to sell information about its members to advertisers…

Local Search, Part Three: 6 Steps To Managing Your Reputation on Review Sites

Once you’ve said what you want to say about your business in online listings, you need to turn your attention to what others are saying. Most often these ‘others’ are customers who…

Implications of 13 Social Media Statistics

As we near the end of 2014, it’s more apparent than ever how social media is a core aspect of our society. People around the world spend more time communicating through social media…

What I Learned at Content Marketing World 2014

I recently returned from speaking at Joe Pulizzi’s Content Marketing World in Cleveland. I first attended and spoke on a panel at the 2012 Content Marketing World in Columbus two years ago….

The Intersection of Content and Quality in the Digital World: Stop Writing Disposable Content

The content we write on the Web has become disposable and overcrowded, with websites that say the same things as each other, and brands that are publishing to be publishing. Don’t be…