Your SEO Ranking Will Benefit from Publishing on SlideShare The Secret Weapon of Content Marketing Most businesses understand that their content marketing strategy must engage with multiple online channels for the best results. Prominent channels such as Facebook, YouTube, Twitter, and LinkedIn have overshadowed other content marketing platforms, but an increasing number of businesses are [...]
It just takes one post or tweet to tarnish your business reputation. One mistake by an otherwise savvy employee or company can be labeled a social media fail, a dishonor so damaging that it’s not only fodder for the front page and late-night talk shows, but it’s a brand buster, too. Learn from these recent [...]
Unique Content and Geolocation Wikipedia defines geolocation as “the identification of the real-world geographic location of an object, such as a radar, mobile phone or an Internet-connected computer terminal.” Obviously in our example we will be referring to the Internet-connected computer terminal. While there is a simple way to establish geolocation by using the Geolocation [...]
Meet the New Google Maps In part two of our Google I/O Developer Conference overview, we’ll be delving into Google Maps updates and changes and what it means for you. If you missed our last post about the new Google+ features, read about it here. Attendees of the conference have been granted access to the [...]
This week, developers and tech-geeks nationwide met at the annual Google I/O Developer Conference in San Francisco for three days of product plans, apps, and updates galore. Social media marketers and small businesses should pay special attention to their Google+ updates which went into effect yesterday. New Google+ Updates Google added 41 new features to [...]
“But I don’t want to go among mad people,” Alice remarked. “Oh, you can’t help that,” said the Cat: “we’re all mad here. I’m mad. You’re mad.” “How do you know I’m mad?” said Alice. “You must be,” said the Cat, “or you wouldn’t have come here.” ― Lewis Carroll, Alice in Wonderland In today’s [...]
As you likely already know, the goal of content marketing is to build up familiarity and trust with your prospective customers. In this case, the content isn’t designed to sell a specific product or service, but rather to sell you, and to interested potential customers. People buy from people that they know, like, and trust. [...]
Welcome to Part 2 of our Google Love Series. If you are reading this article then most likely you are in a relationship with Google. That being said, you need to know a little about visitor engagement to keep your relationship strong. 6 Questions You Need to Ask Yourself if You Want to Keep Google [...]
Be a Master of Your Own Domain A good domain name is a critical business asset. Like the keys to your office door or access to your bank account, you need to keep your domain name under your company’s control. Unfortunately, I’ve found that many business owners (and by many I mean most) do not [...]
Pinterest Can Rock for Businesses with the Right Tools As social media sites go, I have to say, like most women on the internet today, Pinterest rocks! My favorite things to look at are funny cartoons or infographics, humorous images, and gag gift ideas—these pictures speak to me. I have always been a visual person [...]
