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Local Search Part 4: Making Your Website Local Search Friendly

Once you’ve ensured that your business shows up in local search results, prospects will visit your website to see if your products and services are right for them. This is a make-or-break…

What Is Ello and Should You Even Care?

Ello is a new, invite-only social network that has recently received a lot of press for two main reasons. First, the site vows never to sell information about its members to advertisers…

Local Search, Part Three: 6 Steps To Managing Your Reputation on Review Sites

Once you’ve said what you want to say about your business in online listings, you need to turn your attention to what others are saying. Most often these ‘others’ are customers who…

Implications of 13 Social Media Statistics

As we near the end of 2014, it’s more apparent than ever how social media is a core aspect of our society. People around the world spend more time communicating through social media…

What I Learned at Content Marketing World 2014

I recently returned from speaking at Joe Pulizzi’s Content Marketing World in Cleveland. I first attended and spoke on a panel at the 2012 Content Marketing World in Columbus two years ago….