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Put the Social in Social Media: Humanize Your Social Media

Using social media to reach your customer and potential customer on a daily basis is imperative. However, brands often forget the most important facet of social media – SOCIAL! You wouldn’t walk…

Google Pigeon Update Impacts Local Search: Optimize for Local and WIN

Google’s Pigeon update is said to have included the biggest algorithm updates to local search results since the Venice update in 2012. As major search engines release algorithm updates more and more…

Mobile Can Make or Break Your Local Business: Mobile Marketing and Local SEO

It is essential that you consider mobile in your digital marketing strategy. Mobile websites and mobile marketing can make or break a local business! This means you have to optimize your website for local SEO and…

Local Search Part 5: Three Good Reasons to Amplify Your Reach with Social Media

Smart use of social media networks like Facebook and Twitter enhances your local search strategy in three important ways: It captures leads. Social media takes your message to places where thousands of…

Local Search Part 4: Making Your Website Local Search Friendly

Once you’ve ensured that your business shows up in local search results, prospects will visit your website to see if your products and services are right for them. This is a make-or-break…