Logo Design & Branding: It’s Hip to Be Square

The word, avatar, seems to have origins in Hinduism but has only been used in mainstream Internet lexicon for less than 20 years. No kids; the idea of an avatar, Hindu or binary, was not created by James Cameron. Merriam-Webster’s definitions three and four of the word, avatar, are the two uses I will talk about in this post concerning the importance of allowing your logo design and branding to […Read More]

Responsive Web Design: Is it For You?

Responsive web design has emerged as one of the biggest trends in the web design industry as of late. For those of you who aren’t familiar with the term, “responsive web design” refers to the concept of a web page that is coded to respond and adapt to the screen size of the user, whether it be a smart phone, tablet, laptop, or full desktop computer. What and When? Originally coined […Read More]

CSS3 Browser Compatibility

CSS3 Advancements and Best Uses Thinking about the best uses of CSS3, what has changed you might ask yourself. While we haven’t completely gotten away from the use of images as backgrounds and buttons, this infographic shows just how far web development has come with the use of CSS3 and how CSS3 can be used today while developing. Without the heavy use of graphics, CSS3 allows for much faster load […Read More]

Zen Coding In WordPress

What is Zen Coding? To quote the Zen Coding Wiki “Zen Coding is an editor plugin for high-speed HTML, XML, XSL (or any other structured code format) coding and editing. The core of this plugin is a powerful abbreviation engine which allows you to expand expressions—similar to CSS selectors—into HTML code.” Check out the Zen Coding main page and the example page to get familiar with Zen Coding. Zen Coding […Read More]

Making Your B2C Site User Friendly

Once upon a time in a galaxy far far away, business owners could just design a static brochure-like site and call it good. Many would then leave their site alone for years at a time, with no updates or fresh content. However, the search engines have kicked into gear with standards that just do not allow this any longer. Today’s business websites must be kept current, creative and dynamic. Remember, […Read More]

Make Content Marketing Drive Local SEO

Infiltrating the Locals by Putting Yourself in the Driver’s Seat My college Nonverbal Communications professor once told the class about how American spies infiltrating a foreign country spent months eating the same diet of said country so that their natural eau would match that of the natives to avoid detec tion. Apparently, and not surprisingly, we Americans naturally smell of butter, but those in a third world country might faintly […Read More]

Images Are Everything

Show Your Prospective Customers You Mean Business Use Images that Demonstrate Your Talents and Value We all know that a great business-to-consumer website starts with a smart site plan. This plan puts together all the important pieces used in Internet marketing in order to tell the most effective story of your company’s products and/or services. You want to use carefully selected keywords, systematic geo targeting, logical URLs, and just the […Read More]

SEO Trends at the Halfway Point in 2012

We Were Just Here, What Was the Point of That? In Jerry Seinfeld’s stand-up routine about horse racing, he discusses what the horses must think when they get to the end of their race and realize they’ve come full circle and are back where they started. To quote the horse (CD audio version), “That was the longest possible route you could take to get where you wanted to be!” I […Read More]

Is Your Contact Form Giving Bad Leads? Here’s One We Might Use

In any kind of service industry you will always be sifting through less-than great leads, it’s inevitable. Whether it’s people wanting something for nothing, unreasonable prospects, or just plain ol’ time wasters, we’ve all had these experiences. One of the things that can make all the difference in the world is a great form. It’s by far the easiest way to size a visitor up before ever speaking to them. For […Read More]

How Advice Local Works

In the past, most business owners turned to phonebooks, word-of-mouth advertising or other traditional marketing methods to be found by local consumers. Today, thanks to the Internet, there are a number of advanced resources available to reach new customers, retain previous customers and maintain current customers. Unfortunately, while the Internet is a powerful tool, if you aren’t sure how to leverage it for your business, you may end up losing […Read More]