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Almost every day now I read an article or blog telling me that SEO is dead. Although they did in fact cause quite a stir in the SEO community, the combined effect of Google’s Panda, Penguin, and Exact Match Domain (EMD) updates is actually a good thing. It now allows SEO professionals like us that commit to Google’s best practices to shine and those that don’t to fail. Old School […Read More]
Month: February 2013
11 SEO Terms You Didn’t Know Existed
As you know, the SEO industry is filled with jargon. Most people know the basic dictionary terms, but there are words out there that are just plain… well, weird. In my never-ending quest to expand my knowledge of this industry, I recently went on a wild goose chase through various SEO glossaries for the weirdest, most unusual SEO terms I could find. The following is the result! (Note: Several of […Read More]
Marketing Your Content to the Right Audience: Lessons from J.K. Rowling
Can you remember the first time you heard about the Harry Potter books? I know I can. I was in my elementary school classroom, and everyone one was all abuzz about the book that one of my friends had brought to school; Harry Potter and the Sorcerer’s Stone. At that time, like many avid Harry Potter fans, I did not like reading. Scratch that—I hated it. However, there was something […Read More]
The Six-Second Twitter Vine Opportunity
I may or may not be a gadget geek, but, if you ask my family, they will probably tell you I am. Not only do I like new tech play toys, but I like new tech apps, and I get excited when I see something that is new and offers our clients an opportunity to brand themselves online. That’s why I am excited about Twitter’s new Vine. If you don’t […Read More]