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Using social media to reach your customer and potential customer on a daily basis is imperative. However, brands often forget the most important facet of social media – SOCIAL! You wouldn’t walk into a party and say, “Buy my product, download my eBook, join my list,” so why are you doing it online? How to Put Social in Your Social Media Be real in what you post Post pictures […Read More]
Month: November 2014
Google Pigeon Update Impacts Local Search: Optimize for Local and WIN
Google’s Pigeon update is said to have included the biggest algorithm updates to local search results since the Venice update in 2012. As major search engines release algorithm updates more and more frequently, local businesses and SEO specialists are scrambling to adjust to the rapid changes. The biggest change brought by the recent Pigeon update is a stronger relationship between local search and traditional organic rankings. In one example of […Read More]
Speed Up the Google Verification Process for Your Local Business
So you’re ready to get your local business on the map – Google Maps, that is? That’s great! All it takes is a few simple steps to get your business online and in front of your local customers. In this post, I’m going to walk you through the process and show you how to mitigate any issues you may encounter. Let’s get started! Verify Your Local Business To start, you need […Read More]
Mobile Can Make or Break Your Local Business: Mobile Marketing and Local SEO
It is essential that you consider mobile in your digital marketing strategy. Mobile websites and mobile marketing can make or break a local business! This means you have to optimize your website for local SEO and for mobile. Consider these facts about mobile marketing: More than 50% of mobile searches have local intent. Mobile search volume is on its way to surpass desktop search volume. Consumers spend an average of 15 hours a week on their […Read More]
10 Best Ranking Factors for Local SEO
Moz recently released its annual report, Local Search Ranking Factors, to give us an idea of the ranking factors that Google considers for your local business. I recommend you read the report, whether you’re new to local SEO or highly experienced in the field. It contains tons of detailed information, including comments from top experts. The 10 best ranking factors for Local SEO according to Moz: Your Location in the […Read More]