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The Quick Start Content Marketing Plan Part 3: Attracting The Right Target Audience

This is the third post in my five-part series on creating a content marketing plan. The first installment, “The One Stop, Five Step, Quick Start Content Marketing Plan,” provided an overview of…

The Quick Start Content Marketing Plan Part 2: Establishing Content Marketing Goals

In the previous post, The One Stop, Five Step, Quick Start Content Marketing Plan, I wrote about the five steps involved in creating a basic content marketing plan. Now, let’s go in-depth…

How to Connect a Brick-n-Mortar Business with the Local Community

It’s important for your business, regardless of whether it’s online or if you have a brick-n-mortar location, to create an environment that builds a local community of loyal fans. This is your…

Why and How to Create Content That Can Be Easily Repurposed

Before we dive into why and how to create content that you can repurpose, let’s learn more about it. According to the Webster dictionary repurposing means to change (something) so that it…

How To Increase Website Traffic and Ranking Authority

Remember when the most important thing for building website traffic was getting incoming links to your pages? Guess what? It still is. The difference is that these days the emphasis is on…