Connect with Bernadette

Bernadette Coleman is the CEO of Advice Interactive Group an award winning Inc 500 digital agency. She has been actively involved in SEO and Internet marketing since 2001. Bernadette is passionate about all things digital including content, search, social and local. Her knowledge and experience have made her a leader in the industry and her passion for innovation and growth has led her company to become one of the leading online marketing and technology firms. As the company founder and CEO, her responsibilities include working with our team leaders to develop and manage the overall growth strategy of the company, developing marketing strategies for our clients, and uncovering business opportunities for all. She writes for multiple blogs and actively shares on Twitter, Google+, Facebook and LinkedIn. In her little bit of spare time, Bernadette enjoys audio books and the company of her amazing husband, Tom Coleman and their blended family of 5 children. Together they spend time advocating for brain injury awareness and promoting their nonprofit, TryMunity, a social network for survivors and supporters of traumatic brain injury (TBI).

Grow Your Business Through Local Search Part 1: Five Steps to Getting Found

Sometimes, in an attempt to maximize web traffic, small- and medium-sized businesses get so caught up in reaching wider markets that they overlook a growth market right under their noses — their…

Today’s Search Engine Optimization Basics

With approximately 90% of Web traffic starting from the search engine results and three quarters of that from the first page of the results alone, it should be obvious why SEO must…

The Challenges and Pitfalls of Real-Time Content Marketing, Part 2

While there are many advantages to a real-time content strategy, it’s important to understand the challenges involved when marketing in a real-time environment. Here are three challenges brands must address, along with…

Educate and Entertain with Real-Time Content Marketing (Part I)

Real-time marketing was introduced in the 1990s, but its time hasn’t really come until now, with the advent of social media. Social platforms, with their 24/7 availability and many-to-many avenues of communication,…

Write Great Controversial Content – to Debate or Not to Debate

Getting people to hate your content is just as important as getting people to like it right? I think so, and I recently learned the value of writing content that caused a…

Content Creation Across Platforms and Devices, Part II

Previously, I wrote about the relative merits of cloud-based applications for content creation. In that article I covered the big three cloud services: GoogleDrive, Apple iCloud and Microsoft OneDrive. All of those…