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With COVID-19 numbers on the rise due to the Delta variant, it may be a good time to make sure the safety precautions your local business customers are taking are updated on their local profiles. Update These Local Profiles to Include COVID-19 Safety Precautions We actually talked with you last week about optimizing local profiles on Yelp, Bing & Google Business Profile (formerly known as Google My Business). This week […Read More]
Author: Bernadette Coleman
Getting the Basics of Yelp, Bing & Google Business Profile Right
Today we’re going to take you back… back to the basics, because you have to get the basics right when it comes to helping your clients place in local searches. We’re going to cover the basics of listing management. We have an entire series on the basics of SEO, so we’ll skip covering that today. Our Basics of SEO Series Will Guide You Optimizing a Local Business Presence for Search […Read More]
Get Listed on Nextdoor With Advice Local
Near me is closer than you think, and hyperlocal is next door, or in this case on Nextdoor. Nextdoor brings businesses and neighbors together in their neighborhood and now, so do we. We’re excited to share with you that through our Advice Local partner solution, you can get your local business clients listed on Nextdoor. There’s a lot more to Nextdoor, but today let’s focus on the advantages for local […Read More]
Voice Search Has Changed the Nature of Search
It’s safe to say there are three things we really love to talk about at Advice Local – local business listings, Google Business Profile – and voice search. Since Google Business Profile (formerly known as Google My Business) has been the hot topic for us the last several weeks, we thought we’d mix it up and discuss voice search – specifically voice apps for small businesses. Popularity of Voice Search […Read More]
Google Business Profile Good News, Plus Bing Changes in Search
Google has been busy this summer. In June it seemed to be updates galore. I covered some of those updates here. So what about July? This month is shaping up to be no different. The July 2021 Core Update, started on July 1 and at a much faster pace than the June update (they took almost the entire month). Search Engine Land is estimating the rollout will be finished in […Read More]
Why Every Local Business Needs An Apple Maps Listing
Our team just attended the Rocks Digital Marketing Conference, as they do every year. For our agency partners that attended, it was great to see you online. Today we’re going to share the highlights from Eric Shanfelt of Local Marketing Institute’s presentation, Why and How to Claim an Apple Maps Listing. Why You Need to Claim the Apple Maps Listing Andrew Shotland of Local SEO Guide estimates there are 100 […Read More]
Google Rolls Out Several Updates, Including Changes to GBP
It’s been an interesting month in the world of Google. At the beginning of June Google rolled out a Core Update. And along with that announcement, shared that another update will be rolling out in July. Google’s Page Experience Update that has had SEOs and web developers working diligently to improve the Core Web Vitals scores started rolling on June 15. Google said it’s rolling out slowly and will continue […Read More]
Local SEO Gets Its Just Due on the SEO Periodic Table
For those of you that follow local search closely, you know how important Google Business Profile (formerly Google My Business) optimization is for helping local businesses place in Google Maps and the Local Pack. For those of you that don’t follow it closely, hopefully you look to partners like us to guide you down the right path. (We love helping with this btw) … which brings us to today’s topic. […Read More]
Near Me Goes Hyperlocal – This Search Qualifier Isn’t Going Away
As a local marketer, you know how important it is that your local business customers have a stellar online presence. Near me and local is even more local than you may think. You know that local should be prioritized, especially due to the fact that search results on mobile devices consider the consumer’s location at the time of the search in relation to the results. This is especially true when […Read More]
Google Business Profile & the Business’ Website Works Together
We’ve talked with you quite a bit about Google Business Profile (formerly Google My Business) over the last few months. As you may recall, just a few weeks ago we shared how changes are coming to Google Maps that were announced at Google I/O. We follow what’s happening in local SEO and Google Business Profile (GBP) specifically because this so dramatically impacts you, our agency and local marketing partners. This […Read More]