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As we all look forward to 2020 finally coming to an end, let’s take a look back at some of Advice Local’s most popular blog posts. As you prepare to take your clients into 2021, refresh your memory with some of the tips and information from the past year that people found the most interesting. Hot Local Search Topics From 2020 1. Mastering the Bing Places Dashboard and Business Listing […Read More]
Author: Bernadette Coleman
Get the Secrets to Increasing a Business’ Online Authority
While most businesses have heard of Google’s E-A-T (expertise, authoritativeness and trustworthiness), they may not know how to apply it effectively to their content marketing efforts. This is exactly why we created our newest download, Applying E-A-T to a Google Business Profile Listing. The first step is to understand that E-A-T is not one thing. E-A-T is three individual components that work together as one. Individually developing each component – expertise, […Read More]
Need to Improve a Business’ Appearance in Maps? This Strategy Could Help
If you read our blog regularly, then you know I talk a lot about Google Business Profile (formerly Google My Business). There are quite a few reasons for this, but today I want to discuss Google Business Profile Insights data with you. For those of you that follow local search closely, you might have run across this jewel of a study from Joy Hawkins. She did a study comparing Google […Read More]
Setting Up Local Businesses for Success in 2021
Do you remember back in October when I talked with you about planning seasonal marketing campaigns? How did it go? Were you able to help your local business clients get more business? As a reminder, I suggested you call and email your clients to find out what they had planned – and if their answer was “nothing,” to help them make that plan! From there I wanted you to take […Read More]
Apple Maps Gets an Upgrade – We Have You Covered
Apple Maps is stepping up their game. As you may recall at the beginning of September, I talked with you about Apple Maps adding reviews for businesses. Since that time those in the digital marketing industry have been speculating about what Apple will be doing next to improve their maps experience. In this community we share a common concern – how is Apple Maps going to impact local businesses? Last week […Read More]
Google Business Profile Solutions That Pay Off – Give It Some GAS
As you may recall, last week we introduced you to the Google Authority Score. As mentioned, we created the Google Authority Score (GAS) to help businesses understand the authority for each business location’s Google Business Profile (formerly Google My Business listing). Since our announcement, we have had quite a few partners that wanted to understand a bit more about why GAS is so important to their local business clients. Why […Read More]
World, Meet the Google Authority Score
Today I’d like to introduce you to the Google Authority Score. For some of our partners, you may have already spotted this feature within your dashboard. To have this feature available to you, connect our dashboard with the account that manages your clients’ Google Business Profile (GBP) listings. You can read about our GBP Sync feature and how to set it up here. Advice Local Introduces the Google Authority Score […Read More]
Google Business Profile Sync Keeps Your Client’s Listing Up-to-Date
Today, I’m going to share with you about a hidden gem available in our partner dashboard, Google Business Profile (formerly Google My Business) Sync, or GBP Sync for short. It’s available for all partners – using our Google Business Profile Claiming service is not required. And there is no additional cost for using this feature. Using the Google Business Profile Sync feature has some real benefits, too. Benefits of Google […Read More]
Building Trustworthiness in an Online World
If you have been following our journey over the last few weeks, I’ve been talking quite a bit about Google’s E-A-T (Expertise, Authoritativeness and Trustworthiness). Here I share how businesses can build their expertise online and in this followup article I share on the authoritativeness and its importance to a Google Business Profile (formerly Google My Business) listing. Trust is everything – today let’s explore how to achieve this! Trustworthiness […Read More]
Authoritativeness & Its Importance to a Google Business Profile Listing
A few weeks back we talked about E-A-T, but more specifically about expertise, which is represented by the “E” in E-A-T. Today we are going to explore authoritativeness, so let’s start by defining it. What Is Authoritativeness? Authoritativeness is defined as: The quality of possessing authority. The quality of trustworthiness and reliability. When Google added E-A-T to their Search Quality Rater Guidelines, they didn’t give local marketers a definition – […Read More]