214-310-1356
A few weeks back we talked about E-A-T, but more specifically about expertise, which is represented by the “E” in E-A-T. Today we are going to explore authoritativeness, so let’s start by defining it. What Is Authoritativeness? Authoritativeness is defined as: The quality of possessing authority. The quality of trustworthiness and reliability. When Google added E-A-T to their Search Quality Rater Guidelines, they didn’t give local marketers a definition – […Read More]
Author: Bernadette Coleman
It’s Time to Plan Seasonal Local Marketing Campaigns
The holiday season is right around the corner. If you haven’t already started planning seasonal local marketing campaigns for your clients you need to get busy. You can guarantee their competitors have already gotten to work. And in response to this fact, today we’re going to give you some steps to get you started and help you outline a plan. Along the way, we share some tips and tools we […Read More]
Our Google Business Profile Tool Lets You Add Questions & Answers
Managing a Google Business Profile (formerly Google My Business) listing is no joke. It takes effort, a plan and when possible, a tool. This is exactly why we added a Google Business Profile (GBP) tool to our product suite. Add Google Business Profile Questions & Answers With Our GBP Tool I’m so excited to share this with you – a new feature was added to our Enhanced GBP Tool. Through our […Read More]
How Local Businesses Can Demonstrate Expertise Online
Last time you were here, I discussed Google Business Profile (formerly Google My Business) attributes and how adding attributes can help Google understand more about the business – and help consumers too. I’m still on the topic of Google, but now let’s discuss expertise. So, I know you’ve heard about Google’s E-A-T (Expertise, Authoritativeness and Trustworthiness), but most likely you consider them as a whole. They do in fact work together, […Read More]
Adding Google Business Profile Attributes to Small Business Listings
An optimized Google Business Profile (formerly Google My Business) on Google is essential, and we all know it. It’s important that every element within a Google Business Profile (GBP) listing is complete. If you haven’t personally optimized a GBP listing for a local business, you definitely need to learn how. We talk about Google Business Profile a lot at Advice Local… and there’s an important reason we do it. It’s […Read More]
Voice Presence Is a Must – We Have the Technology and the How-To
Voice search is more important than ever. Statista estimates that more than 8 billion voice assistants will be in use by 2023. Question – do your small business and brand clients have a voice presence? At Advice Local, we take helping our agency and local marketing partners very seriously. What worked yesterday to help a local business or brand get found simply may not work today. This is why it’s […Read More]
How to Add Markup Voice Assistants Love to a Local Business Website
Over the last month or so we have talked quite a bit about voice search and creating conversational voice apps. There is a big reason for this. Voice search isn’t going away and voice assistants are here to stay as well. And getting a local business found by voice assistants is not getting easier. At Advice Local, we are dedicated to helping local businesses get found. That’s why today we […Read More]
The Perks of a Premium Judy’s Book Listing
It came to my attention a few weeks ago that our partners are not fully aware of an important benefit for the businesses they list in Advice Local’s listing management solution. As you may know, we own Judy’s Book – and this powerful directory helps businesses to get found around the web. Judy’s Book Is a Premium Directory With Premium Listing Features Today I’m going to dig into each of the […Read More]
Google Business Profile Management Just Got Easier
At Advice Local, we’re all about our partners, we’re all about local search and we are definitely all about Google Business Profile (formerly Google My Business). And why are we all about Google Business Profile? We’re glad you asked, let’s get to it! Google Owns Search Engine Market Share It’s simple – Google controls the web. According to Statista, as of April 2020 Google had 86.02% of the market share. […Read More]
First-Class Conversational Voice App Technology Is Now Available
Our partners are our priority at Advice Local, and our newest technology, Voice Apps for Businesses, was created especially for them and the businesses they represent. Creating a conversational voice app makes it easy to provide the most important information about local businesses on devices supported by Google Assistant and Amazon’s Alexa. That’s right – we’re talking about Google Home and Amazon Echo. Whether the voice search user is on-the-go, […Read More]