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Now that most of us have been quarantined in our homes for 6 weeks or more, in Texas the time has come where consumers are going to stretch their legs just a bit again. While these looser restrictions haven’t rolled out across the entire country yet, they will be soon. Hopefully this will bring new and returning business to your customers’ store front and website. COVID-19 Is on Consumer Minds […Read More]
Author: Bernadette Coleman
Mastering the Bing Places Dashboard and Business Listing
Local businesses need to be found — and Bing Places is a local profile that no business should forget. We’ve written before on how to create or claim a Bing Places listing. Today let’s explore the Bing Places for Business dashboard and how to manage your clients’ listings. Exploring the Bing Places Dashboard Did you know that 33% of people in the United States use Bing? While some forget about […Read More]
Is Google’s Latest Service Area Goof-Up Impacting Your Clients’ Google Business Profile Listings?
As you may or may not be aware, Google announced on November 5 that Google Business Profile (formerly Google My Business) listings will now have a limit of 20 total service areas. This means any listings with more than 20 service areas specified will need to update their listings. Within the announcement, Google stated, “Businesses with more than 20 service areas will receive suggested updates to their service areas to […Read More]
How Mentions Help Google Business Profile Listings Surface in the Map Pack and Finder
These days, Google Business Profile (formerly Google My Business) is extremely important for any local SMB. I doubt you’ve used any business or been in any store recently that doesn’t have a Google Business Profile (GBP) listing. In fact, you’ve likely found some of the businesses or stores you’ve shopped at recently through Google Business Profile. Yet even though so many businesses have a GBP listing, not many understand the […Read More]
The Google BERT Update and What It Means for Local Businesses
By now, I’m sure you’ve probably heard about the BERT update to Google Search and maybe even wondered where Ernie is. Well, today I’m not talking about Sesame Street, but instead about how local businesses can benefit from the BERT update. To paraphrase Google, BERT is the biggest leap forward in the past five years and is one of the biggest leaps forward in the history of Search. While on […Read More]
What You Need to Know About Google Business Profile Spam
Spam on Google Business Profile (formerly Google My Business) is a real problem — this is why all businesses and brands must monitor their GBP listing. Compared to the changes they make to their search engine, Google hasn’t done nearly as much to combat the rise of Google Business Profile (GBP) spam. These unethical spam tactics used by competitors are putting local businesses who play by the rules at a […Read More]
Niche Citations Build Trust Amongst Search Engines and Consumers
As you know, I’m all about helping local businesses get found online. While I would love to tell you ‘list it and forget it’ works like a charm, this is truly not the case. Building Trust Starts With a Solid Listing Management Foundation To build trust amongst search engines and consumers, you must have a few basic elements to get started. NAP (name, address and phone number) data related to […Read More]
Niche Citation Building – Now Available for the Healthcare and Legal Verticals
Starting today, Advice Local partners can begin building niche citations for the local businesses they represent in the healthcare and legal verticals with our local presence management solution. Niche Citation Building Builds Trust As you know, submitting a local business’ data on authoritative sites is a must to help local businesses get found. We’re helping local businesses get found on niche directories, too. Sites like RateMDs and FindLaw help businesses […Read More]
Local and Social Are the Perfect Match – Here’s How to Get Going
Things are not what they were years ago. Hey, things are not even what they were a year ago! Life is currently so fast-paced that a year feels like only a couple of months. And this year, in 2019, ignoring social media is a definite no-no for any business, local or otherwise. Social media simply cannot be ignored. There are more than 3 billion active users right now! This isn’t the […Read More]
Are You Falling for These Local Citation Myths? [#Infographic]
Citations, citations, citations! There, I said it, and I’ll keep saying it until I have managed to convince every business on the web to fix their bad data. As you know, I’m passionate about helping local businesses get found in search results. As local marketers, we can’t do our job and help these businesses if they have citations that are inaccurate or of low quality. Why Are Local Citations Important? […Read More]