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When you’re searching online, the last thing you want to do is scroll through dozens of pages to find what you’re looking for. Impatient consumers want the right results right now. Enter: the zero-click search. Google has learned how the average consumer behaves and has adapted their search results to produce zero-click results in the form of featured snippets, Google Business Profile (formerly Google My Business) listings and answer boxes. […Read More]
Author: Bernadette Coleman
FAQs About Local Listing Management – The Questions on Everyone’s Minds
Today, we decided to tackle one of our favorite topics – local listing management– in a new way. We’re all busy people; whether we’re running our own local business or reselling others’ services to potential clients, sometimes we don’t have time to read a lengthy article. So, we decided to make life a little easier and spell out the importance of local listing management in good ol’ question and answer form! Here […Read More]
Local SEO Stats That Need to Be Considered
How crazy is it that we’re already through February? This year has been moving quickly! The beginning of 2019 held so much promise for us, and it keeps getting better. It’s still early in the year, which means there’s plenty of time to crank things up and refocus our local search goals based on new information. And boy, do we have some new information for you! Today, we’re focusing solely […Read More]
Are All Data Aggregators Created Equal?
Some “experts” might tell you that all data aggregators are the same. After all, a citation is a citation. But is that really the case? Are citations just like publicity; even if it’s bad, it’s still publicity? Well, no! You’ve heard me talk about bad data before, but at the risk of sounding like a broken record, I cannot stress enough the importance of having clean data. Citations have to […Read More]
How to Win More Customers With Local Content Marketing [#Infographic]
2019 is the year of the local business – we’re certain about that! I study local search day in and day out, and I know how to help our partners get an edge over their competitors. One of the ways we do this at Advice Local is through the production of specialized, local-focused content. By the way, this has never been more front-and-center in the local marketing environment than it […Read More]
Why Businesses and Brands Need to Monitor Their Google Business Profile Listing
Businesses and brands of all shapes and sizes must claim, create and monitor their Google Business Profile (previously Google My Business) listing. It’s about more than the name, address and phone number (NAP), but I’ll get into that in a bit. First, here’s a little story for you… Google Business Profile Can Build a Brand or Damage One Is Hell on Earth closer than we think? According to a student […Read More]
How to Get More Click-Through and Win With Zero-Click Searches
It’s time to talk zero-click searches and their prominence, especially in mobile searching. If you think you have no idea what a “zero-click” search is, you do, and you have probably utilized it many times! Think about when you were in the kitchen cooking and you couldn’t remember a measurement, or when you thought about calling a friend but couldn’t remember what time it was in their time zone. If […Read More]
Using the Big Three: Owned, Earned and Paid Media for Local Business Marketing
When it comes to local marketing endeavors of any kind, a brand or business must have a comprehensive strategy that incorporates owned, earned and paid media. Together, these work to create an enviable, successful campaign that will catch the eye of a business or brand’s customers. Defining Owned, Earned and Paid Media Before we dive in-depth into what each type of media is, how they differ, and how they can […Read More]
Local Search Ranking Factors – What’s Hot for 2019
Google’s ranking factors have long been a mystery – they probably keep their list in a secret vault right next to KFC’s secret recipe and the secret ingredient in Coca Cola. But digital marketers don’t give up easily. We weren’t going to sit around, waiting for the day when Google finally decides to share the list with us. We’ve been taking action year after year to find out how to optimize […Read More]
What Is Local SEO?
Local SEO is a digital marketing strategy that consists of targeting the local market through search engine optimization tactics. It’s perfect for service-based businesses, or for businesses located in a certain area that don’t want to target a nationwide audience. Before we start diving into the specifics of local SEO and the wonders it does for local or multi-location businesses, let’s talk about what search engine optimization is. What Is […Read More]