How to Use Content Marketing to Convert Leads into Customers

Although the primary purpose of content marketing is not to sell products or services, it can certainly boost conversions and drive sales if done well. Businesses should create content that targets consumers…

Quick Start Content Marketing Plan Part 5: Measuring and Evaluating Efforts

This is the final installment of a series of posts on creating a content marketing plan. The first installment, The One Stop, Five Step, Quick Start Content Marketing Plan, provided an overview…

The Quick Start Content Marketing Plan Part 4: Determine Your Offer (The Content)

This is the fourth installment of a series of posts on creating a content marketing plan. The first installment, The One Stop, Five Step, Quick Start Content Marketing Plan, provided an overview…

Why and How to Create Content That Can Be Easily Repurposed

  Before we dive into why and how to create content that you can repurpose, let’s learn more about it. According to the Webster dictionary repurposing means to change (something) so that…

Content Curation Part 4: Save Time With These 5 Curation Platforms

This is the fourth installment in a series on how to curate good content for your followers. Curation has benefits beyond just the useful photos, articles, videos and other content that it…

Content Curation Part 3: How To Use Hashtags to Find #Content to Curate

This post in 3rd in a series on content curation, which is where you read other content on the web and share it with your online audience, via your blog in most cases and…