How to Use Content Marketing to Convert Leads into Customers

Although the primary purpose of content marketing is not to sell products or services, it can certainly boost conversions and drive sales if done well. Businesses should create content that targets consumers…

Quick Start Content Marketing Plan Part 5: Measuring and Evaluating Efforts

This is the final installment of a series of posts on creating a content marketing plan. The first installment, The One Stop, Five Step, Quick Start Content Marketing Plan, provided an overview…

The Quick Start Content Marketing Plan Part 4: Determine Your Offer (The Content)

This is the fourth installment of a series of posts on creating a content marketing plan. The first installment, The One Stop, Five Step, Quick Start Content Marketing Plan, provided an overview…

The Quick Start Content Marketing Plan Part 3: Attracting The Right Target Audience

This is the third post in my five-part series on creating a content marketing plan. The first installment, “The One Stop, Five Step, Quick Start Content Marketing Plan,” provided an overview of…

The Quick Start Content Marketing Plan Part 2: Establishing Content Marketing Goals

In the previous post, The One Stop, Five Step, Quick Start Content Marketing Plan, I wrote about the five steps involved in creating a basic content marketing plan. Now, let’s go in-depth…

Why and How to Create Content That Can Be Easily Repurposed

Before we dive into why and how to create content that you can repurpose, let’s learn more about it. According to the Webster dictionary repurposing means to change (something) so that it…