How to Use Content Marketing to Convert Leads into Customers

Although the primary purpose of content marketing is not to sell products or services, it can certainly boost conversions and drive sales if done well. Businesses should create content that targets consumers…

Content Curation Part 4: Save Time With These 5 Curation Platforms

This is the fourth installment in a series on how to curate good content for your followers. Curation has benefits beyond just the useful photos, articles, videos and other content that it…

Content Curation Part 3: How To Use Hashtags to Find #Content to Curate

This post in 3rd in a series on content curation, which is where you read other content on the web and share it with your online audience, via your blog in most cases and…

Content Curation Part 2: What Should I Curate?

Last week I began a series of posts on content curation, a type of content marketing where you select, organize and add value to content created by others. In doing that, you…

Content Curation Part 1: The Secret Sauce of Content Marketing

In my work with small and medium-sized enterprises (SMEs) I often hear executives say that they don’t have time to do content marketing. They’re already fully occupied with running their businesses and…

How to Write a Cool Evergreen Blog Post

Evergreen content. Doesn’t the phrase just burst with freshness? But this is a bit of a paradox, really, because evergreen content isn’t necessarily new or fresh. Rather, they’re ideas of a sustainable…