For digital agencies, identifying where to invest your resources into local SEO is a common challenge. At Advice Local, our Enhanced Google Business Profile Tool helps agency partners make the most of their time with streamlined solutions. However, doing more with less is not restricted to tools and services – you also need to understand the ranking factors that underpin the search results. What Are Google Ranking Factors? A ranking […Read More]
Category: Local SEO
What Agencies Should Know About Google’s 200 Ranking Factors
June 8th, 2023 by Bernadette ColemanWhich Local Search Ranking Factors Matter in 2023?
April 25th, 2023 by Bernadette ColemanThe annual Local Search Ranking Factors report has returned for another year. As a provider of listing management services for agency partners, we are constantly tuned into the strategies and techniques that deliver results right now. And one of the best ways to gauge the opinions of the local search industry is by digging into the responses from 44 leading local SEO experts. The 2023 Local Search Ranking Factors Survey […Read More]
Create a Local SEO Strategy for Your Small Business Clients
January 26th, 2023 by Bernadette ColemanAs all successful agency owners know, a consistent local SEO strategy is vital for increasing search visibility. At Advice Local, we have long promoted the benefits of local listing management software, citation building and other proven SEO methods. But as you are probably aware, SEO takes time – and the more complex the strategy, the less profit an agency typically retains. Today we’re offering an alternative way to create an SEO […Read More]
The Value of Near Me Search Optimization in 2023
December 8th, 2022 by Bernadette ColemanIn recent years, one of the most common questions in the local marketing space relates to the value of “near me” search optimization. As developers of Enhanced Google Business Profile tools and listing management services, it is something we are deeply engaged with. Do “near me” searches still matter, or has the search landscape evolved beyond the trend? For a closer look at this subject we’ll start by considering what […Read More]
How to Complete a Business Listing Audit & Why You Need To
November 10th, 2022 by Bernadette ColemanLast week we discussed how to complete a Google Business Profile audit. Since we’re all about helping local marketers and agencies support their local business and service area business clients’ places in search results, we’re going to discuss how to complete an audit of their business listings distributed around the web. Three Methods for Conducting a Business Listing Audit There are a few ways to conduct a business listing audit. […Read More]
Local Marketing Strategies for the Upcoming Holidays
October 14th, 2022 by Bernadette ColemanLast week we looked at how to boost local search presence with data amplifiers. This week we’re switching focus to the local marketing strategies that are perfect for securing seasonal buyers. Local Marketing Strategies for Boosting Holiday Sales Last year (at around this same time) we spoke with you about how to use a business’ Google Business Profile for holiday marketing campaigns. And while you’ve seen it, have you ever […Read More]
How to Grow a Business’ Local Presence With GPS Accelerators
September 15th, 2022 by Bernadette ColemanLast week we discussed how data accelerators help with local presence management. This week we’re looking at the role of GPS accelerators for a business’ listing distribution. GPS Accelerators and Their Role in the Local Search Ecosystem Location-based searches have transformed the way local businesses promote themselves online. Back in 2016, Google revealed that almost one-third of all mobile searches were related to location. With the ubiquity of mobile devices […Read More]
Why Businesses Shouldn’t Overlook Bing Places
September 2nd, 2022 by Bernadette ColemanThe last time we were here, we looked at data aggregators and the local search ecosystem. This week we want to talk with you about Bing Places. But we won’t tell you how to claim a Bing Places listing today since we’ve already done that. And we’re not going to cover how to optimize a Bing Places listing, because we’ve done that too! Rather, we are going to expand upon […Read More]
Data Aggregators and the Power of Business Data Distribution
August 18th, 2022 by Bernadette ColemanLast week we looked at data enhancers and the characteristics of high-quality directories. This week we’re focusing on another critical component of a data amplifier network – data aggregators. Data Aggregators and the Local Search Ecosystem From search engines and social media platforms to in-car navigation systems and mobile apps, the local search ecosystem is reliant on data. But how can you help local businesses ensure their business data is […Read More]
Why Data Enhancers Are Integral to Local Presence Management
August 11th, 2022 by Bernadette ColemanLast week we looked at Google’s attempts to win over Gen Z with their new Maps updates. This week we’re focusing on data enhancers and how they can help your local business clients. Data Enhancers – The Smart Approach to Directory Listing Management When it comes to the importance of business listings, opinions can certainly be divided. While almost all marketers and agencies agree that citations are required, just how […Read More]