Category: Local SEO

Over the past several months I’ve been taking you on quite the journey into Google Business Profile (formerly Google My Business), and leveraging EAT to help a business appear more often in maps. I even shared a case study on Google Business Profile and EAT. Last week we spotted some news about store locators on a study (and a mention of our Advice Locator Pages) that was recently conducted on […Read More]

Comments closed

The holiday season is right around the corner. If you haven’t already started planning seasonal local marketing campaigns for your clients you need to get busy. You can guarantee their competitors have already gotten to work. And in response to this fact, today we’re going to give you some steps to get you started and help you outline a plan. Along the way, we share some tips and tools we […Read More]

Comments closed

Last time you were here, I discussed Google Business Profile (formerly Google My Business) attributes and how adding attributes can help Google understand more about the business – and help consumers too. I’m still on the topic of Google, but now let’s discuss expertise. So, I know you’ve heard about Google’s E-A-T (Expertise, Authoritativeness and Trustworthiness), but most likely you consider them as a whole. They do in fact work together, […Read More]

Comments closed

These days, Google Business Profile (formerly Google My Business) is extremely important for any local SMB. I doubt you’ve used any business or been in any store recently that doesn’t have a Google Business Profile (GBP) listing. In fact, you’ve likely found some of the businesses or stores you’ve shopped at recently through Google Business Profile. Yet even though so many businesses have a GBP listing, not many understand the […Read More]

Comments closed

Spam on Google Business Profile (formerly Google My Business) is a real problem — this is why all businesses and brands must monitor their GBP listing. Compared to the changes they make to their search engine, Google hasn’t done nearly as much to combat the rise of Google Business Profile (GBP) spam. These unethical spam tactics used by competitors are putting local businesses who play by the rules at a […Read More]

Comments closed

As you know, I’m all about helping local businesses get found online. While I would love to tell you ‘list it and forget it’ works like a charm, this is truly not the case. Building Trust Starts With a Solid Listing Management Foundation To build trust amongst search engines and consumers, you must have a few basic elements to get started. NAP (name, address and phone number) data related to […Read More]

Comments closed

Things are not what they were years ago. Hey, things are not even what they were a year ago! Life is currently so fast-paced that a year feels like only a couple of months. And this year, in 2019, ignoring social media is a definite no-no for any business, local or otherwise. Social media simply cannot be ignored. There are more than 3 billion active users right now! This isn’t the […Read More]

Comments closed

Citations, citations, citations! There, I said it, and I’ll keep saying it until I have managed to convince every business on the web to fix their bad data. As you know, I’m passionate about helping local businesses get found in search results. As local marketers, we can’t do our job and help these businesses if they have citations that are inaccurate or of low quality. Why Are Local Citations Important? […Read More]

1 comment

When it comes to in-store and service area businesses, appearing on Google is vital. When was the last time you visited a store that wasn’t on Google Business Profile (formerly Google My Business)? Chances are, if a location doesn’t appear on Google Maps, then it may as well not exist in the eyes of the majority of searchers. Know Your Google Maps Ranking Facts Not only does a business need […Read More]

Comments closed

Today, more and more companies are operating without a firm business location. Whether a business functions via an online website or from somebody’s house, it still needs to draw in customers just like any other company with a storefront does! I’ve talked quite a bit about service area businesses (SABs) before, but since at Advice Local we’re all about getting local businesses found online – service area businesses included! – I […Read More]

Comments closed