Search Engine Marketing
Google Over Optimization Penalty – Crisis Averted
April 17, 2012 | 
Author I’m not sure if you know this but Google implemented an update to their algorithm today, starting around 11 am CST.
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This is the change that Matt Cutts from Google warned us all about. This new change will penalize sites that “over optimize”, use unnatural link building tactics and those who buy links. Now, normally when Google updates their algorithm, we hold our breath and watch the SERPs for our clients hoping that we don’t lose any ground as a result of the updates. I’m not saying we are nervous at all about our national & local SEO tactics for our clients. I’m just saying that Google’s intentions are not always clear.
Today was a bit more hair-raising than most Google updates. Today, during the updates, our own site dropped from our #1/#2 spot for our favorite keyword terms to Page 12 and bounced around the SERPS all day. I’m saying we went from the top of page 1 to the middle of page 12 and everywhere in between before the day was done…that’s terrible for an Internet marketing company! Just yesterday, we told a potential client not to even consider a SEO company that doesn’t show up at the top of the search results for their local area and keywords, and here we were a day later completely off the map. Not only were we hurt, but the update affected a few of our clients’ ratings, as well.
As you might imagine, we were not about to stand for this! We have always prided ourselves on our own refusal to even consider SEO tactics that are not in the spirit of Google Best Practices. We knew that this momentary drop in the rankings would be very short term and, after working all day to find a way back to our normal position of prominence, we, and our clients who were affected by the change, were back at the top of page 1 and stronger than ever.
The moral of this story is that Advice Interactive Group, while just as vulnerable to Google’s whims as everyone else, is dedicated to getting searchers the best results they can get. Whether they need a local plumber, an attorney, gutters for their home or the best SEO Company to represent their business online, we know we’re doing it right for our clients and for Google.
Dallas TX Roofer Launches New Website From Dallas SEO Firm
Dallas TX roofer Buckaroo Roofing has teamed with Dallas SEO firm Advice Interactive Group to increase online presence and launch a new website for residential Dallas roof repair and other roofing services. A recent Dallas roofing press release states:
Buckaroo Roofing knows quality. With almost 30 years of service industry experience, the Dallas roofing contractors are committed to great service and quality repairs. The Dallas roofer is family owned and operated and serves the Dallas and surrounding areas including the northern Denton and Collin County’s. Quality craftsmanship and punctual roofing service are the foundation for a great reputation and success. Buckaroo Roofing is your choice for Dallas or Tarrant County roofing repair.
The website from the Dallas internet marketing company features detailed information on roofing services including roof repair, online appointment scheduling, an online blog and various social media platforms and more. Call Buckaroo Roofing to schedule a roofing repair at 214.989.4917 or visit them online.
Plano TX Attorney Launches New Website From Dallas SEO Firm
Plano TX attorney John F. Williams, Jr. has teamed with Dallas SEO firm Advice Interactive Group to increase his online presence and launch a new website highlighting law practices in bankruptcy, estate planning, probate, family law among others. A recent Plano attorney press release states:
The Law Offices of John F. Williams, Jr. specialize in bankruptcy law, estate planning, probate, business planning, and family law such as guardianship and adoption. Attorney John F. Williams, Jr. is focused to meet and exceed all of your legal expectations and you can count on his promise to deliver service that yields results the moment work begins. The Law Offices of John F. Williams, Jr. values long term relationships because, “Your Life is Our Life’s Work.”
Law Offices of John F. Williams, Jr. understands that individuals and families face uncertain times and difficulties and strive to help in those legal areas by providing real assistance with real problems for real people. Attorney John F. Williams, Jr. can reorganize or erase debt through bankruptcy laws, simplify the estate planning process, work to draw up a will or living trust, supervise probate matters, and provide counsel for business contracts and agreements.
The website from the Dallas internet marketing company features a complete redesign including a form to request a free consultation, extensive information on all areas of practice, an online blog and various social media platforms. The Law Offices of John F. Williams, Jr. is dedicated to long term client relationships so visit the Plano TX attorney website or call 972.527.4500.
Dallas SEO Firm Launches New Todd R. Durham Law Firm Website
Dallas SEO firm Advice Interactive Group recently launched a new website for Lewisville attorney Todd R. Durham to increase his online presence to better serve those looking for car accident, personal injury, work injury, and premise liability law settlements. A recent Lewisville attorney press release states:
Attorney Todd Durham has 14 years of experience in the Denton, Dallas, Collin, and Tarrant County areas and has handled thousands of injured people in all types of personal injury matters. Every client is important regardless of their case. Todd Durham is dedicated to helping individuals with their legal needs through aggressive, honest, and trustworthy representation…
The Dallas Fort Worth area attorney Todd Durham offers a free consultation and will come to you if your injuries prevent you from coming to the Lewisville attorney’s office. The majority of the Durham Law Firm’s practice focuses primarily on vehicular accidents, but the Lewisville lawyer handles a variety of personal injury claims such as wrongful death, head or brain injury, construction accident, dog bite, negligent security and many more.
The website from the Dallas internet marketing company features a complete redesign including extensive information on car accidents, personal injury, work injury, and premise liability law. Other features include a blog and social media platforms like Facebook and Twitter. Advice Interactive Group provides internet marketing, search engine optimization, reputation management, website design and other marketing services for clients across the county. The Dallas web design company can be reached online or by phone at 888-348-9969.
Dallas SEO Firm Advice Interactive Opens New Offices with Celebration
Advice Interactive Group recently opened it’s new McKinney TX offices with an open house for clients, families, and friends. The Dallas SEO and internet marketing firm is a full service marketing agency that provides Google Places search optimization, web site design, online marketing strategies, search engine marketing (SEM), search engine optimization (SEO), Pay Per Click (PPC), and online reputation management. Visit their website to get your FREE search engine visibility report and ranking check using our Local Search Tool.
Posted in Internet Marketing, Local Search Tools, Local Site Submission, Pay Per Click, Public Relations, Reputation Management, Search Engine Marketing, Search Engine Optimization, SEO | 
Tags: dallas internet marketing, dallas seo, Google Places, local search tool, local site submit, online marketing strategies, online reputation management, pay per click, ppc, search engine marketing, search engine optimization, search engine ranking, search engine visibility, search optimization, sem, seo, web site design | 
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Dallas SEO Firm Acquires B2 Digital Media & Local Search Tool Technology for Clients
Dallas search engine optimization and web development experts, Advice Interactive Group, announce today it has acquired b2 Digital Media, a California based internet marketing firm specializing in local SEO, website optimization, and the development of local search tool software for businesses and resellers. The purchase is part of a strategy to offer a complete suite of services and tools to help local businesses achieve higher rankings on all the major search engines.
The local search tools developed by b2 allows clients to gauge their online effectiveness by allowing them to see their directory submissions, backlinks, page rank on search engines such as Google and Yahoo, and give an overall snapshot. The tool then grades the website and gives the user a list of areas where they may need improvement. The user friendly site assessment tool allows users to better optimize their sites by checking how well a local business is placed on local online directories, social media and search engines like Google Places, Bing Local and Yahoo Local. These tools offer a report and show how a business can improve their reach and ultimately rank better in pages like Google Places, Yahoo and Bing. Visitors can check their Online Optimization Score at www.LocalSearchTool.org.
b2 Digital Media also offers a system where local marketing agencies can resell Local SEO services like Google Places set up and Local Directory Submissions. Their online dashboard provides complete reporting tools and white label reports.
Posted in Internet Marketing, Local Search Tools, Local Site Submission, Multimedia Marketing, Pay Per Click, Reputation Management, Search Engine Marketing, Search Engine Optimization, SEO, Social Media | Tags: b2 digital media, dallas internet marketing, dallas seo, dallas texas, local directory submissions, local search tools, pay per click, reputation management | Comments Closed
Praise for Dallas SEO Firm from Log Cabin Builder Blue Ridge Log Cabins
Dallas internet marketing company, Advice Interactive Group, recently handled South Carolina log cabin builder, Blue Ridge Log Cabins social media campaign to promote their involvement in the ABC Television Show, Extreme Makeover: Home Edition. Blue Ridge was chosen as the builder for the season premiere episode to air Sunday, September 25th at 7|6 p.m. Central. Search engine optimization experts, Advice Interactive ran an internet social media campaign and sponsored the Extreme build in Fayetteville, NC for Navy veteran Barbara Marshall. Sarah Smith, Director of Marketing for Blue Ridge Log Cabins had this to say about Advice Interactive:
Our company, Blue Ridge Log Cabins, was chosen to be the builder for a monumental episode of Extreme Makeover: Home Edition this past July, without hesitation, we accepted. At the beginning of the process we thought our marketing team would be able to handle everything but as the weeks progressed we realized that there were a multitude of important initiatives that had not yet been discussed. We wanted to create a micro site that was easily linked to our website as well as the Extreme Makeover website. That undertaking, as well as our desire to fully optimize our social media channels and update them frequently; along with creating a Facebook homepage for our Donate a Log campaign we soon realized were way out of our realm of feasible. Advice Interactive was able to come in and take control of these initiatives and drive the interactive marketing. Not only did they go above and beyond their contracted duties but they were always swift to make any changes we asked for, even if we would email them at 2 a.m.! Advice Interactive saved the day on countless occasions and our deepest gratitude goes out to them for jumping in (no hesitation) the chaotic, ever-changing, world we lived in, lovingly known as TV Production Industry.
The Dallas web design firm provides internet marketing, multimedia marketing, pay per click, search engine optimization, website design and publishing among other efforts.
Posted in Blue Ridge Log Cabins, Extreme Makeover Home Edition, Internet Marketing, Multimedia Marketing, Public Relations, Reputation Management, Search Engine Marketing, Search Engine Optimization, SEO, Social Media | Tags: ABC television, blue ridge log cabins, dallas internet marketing, dallas seo, dallas texas, extreme makeover, log cabin home builder, pay per click, reputation management | Comments Closed
Dallas SEO Firm Launches New Website for Benjamin Franklin Plumbing of The Woodlands
Dallas SEO firm Advice Interactive Group recently launched a Houston TX plumbing company website increasing the plumbers online presence to better serve those looking for professional plumbing service including new plumbing installation, plumbing repair and maintenance. A recent Houston plumber website launch press release states:
Benjamin Franklin Plumbing of Houston specializes in prompt, professional plumbing service including new plumbing installation, plumbing repair and maintenance. Fast and on-time is part of the Ben Franklin motto, “If there’s any delay, it’s you we pay!”™ Employing the most qualified technicians in the industry, our superior work will earn your trust and repeat business.
Benjamin Franklin Plumbing of Houston specializes in drain cleaning, water filtration, leak detection, sewer line repair, water line repair and installation, slab and gas leaks, and other plumbing services. Benjamin Franklin Plumbing offers a 100% satisfaction guarantee that includes straightforward pricing, punctual technicians, reliable plumbing repair, and courteous, pre-screened plumbers. Houston Texas plumber also focuses on kitchen and bath plumbing remodeling installing traditional tank water heaters along with energy efficient tankless water heaters.
The website from the Dallas internet marketing company features a complete redesign including emergency service scheduling, emergency push-to-talk calling, an online blog and various social media platforms, plumbing YouTube videos, discount plumbing coupons and more. Benjamin Franklin Plumbing of The Woodlands is the reliable choice for plumbing in the Houston metro. Visit the new website to schedule service or find more information.
Posted in Internet Marketing, Multimedia Marketing, Pay Per Click, Reputation Management, Search Engine Marketing, Search Engine Optimization, SEO, Social Media, Website Publishing | Tags: dallas internet marketing, dallas seo, dallas texas, houston plumber, new website launch, pay per click, reputation management | Comments Closed
Dallas SEO Firm Launches New Website for the Law Offices of David Kohm
Trusted Dallas Fort Worth Arlington attorney, the Law Offices of David Kohm has teamed with Dallas SEO firm Advice Interactive Group to increase their online presence to better serve those looking for personal injury, auto accident, bankruptcy, and family law. A recent Dallas attorney website launch press release states:
The Law Offices of David Kohm has provided divorce, bankruptcy, and personal injury law in Dallas Fort Worth since 1990. The law office is assisted by paralegals, legal secretaries and support staff ready to investigate and provide legal representation for you as you need. A free legal consultation, available to sign up for on the new website, is the first step to getting you the compensation you need for your divorce, injuries, and medical bills…The Dallas Fort Worth attorneys at the Law Offices of David Kohm have combined experience with personal injury, divorce and bankruptcy cases and can help you through the process, step by step. With specialized knowledge and experience each case will receive the attention it deserves.
The website from the Dallas internet marketing company features a complete redesign including extensive information on personal injury, auto accident, bankruptcy, and family law. A translation feature allows you to read the site in Spanish and added social media platforms keep you up to date with the trusted choice for aggressive litigation in the Dallas Fort Worth Arlington area. Visit the new website to submit your free consultation form or find one of the 10 metro locations near you. Advice Interactive Group provides internet marketing, search engine optimization, reputation management, website design and other marketing services for clients across the county. The Dallas web design company can be reached online or by phone at 877-692-7250.
Posted in Internet Marketing, Pay Per Click, Public Relations, Reputation Management, Search Engine Marketing, Search Engine Optimization, Social Media, Website Assistance, Website Publishing | Tags: dallas internet marketing, dallas seo, dallas texas, new website launch, pay per click, reputation management | Comments Closed
MBEG Limo Launches New Website From Dallas SEO Firm
Reputable DFW limo rental company teams with Dallas SEO firm Advice Interactive Group to increase online presence for those looking for personal or corporate ground transportation. A recent website launch press release states:
MBEG Limo is a reputable Dallas Fort Worth TX limo rental company servicing all of the counties in the DFW metroplex. The Dallas limo service takes pride in providing high quality service to customers seeking ground transportation and limousine services for any occasion. Whether interested in a ride to and from the airport or planning for a wedding or other special event, MBEG Limo has a fleet of vehicles to meet any occasion…MBEG Limo specializes in offering unique transportation packages such as the Executive VIP Package that provides high profile individuals with vehicles from our fleet that include discretionary features and security. The Dallas Fort Worth limo service also offers a Spoil Your Man for a Day package with different levels of service allowing for an exclusive time of pampering. There are limousines, SUVs, passenger vans, mini buses, motor-coaches, and more to meet every need.
The website from the Dallas internet marketing company features a complete redesign including added social media platforms, detailed information on the limousine fleet as well as specials and unique packages, and the ability to schedule limousine rental service online. Advice Interactive Group provides internet marketing, search engine optimization, reputation management, website design and other marketing services for clients across the county. The Dallas web design company can be reached online or by phone at 877-692-7250.
Posted in Internet Marketing, Pay Per Click, Public Relations, Reputation Management, Search Engine Marketing, Search Engine Optimization, Website Publishing | Tags: dallas internet marketing, dallas seo, dallas texas, new website launch, pay per click, reputation management | Comments Closed