Category: Social Media

Local and Social Are the Perfect Match – Here’s How to Get Going

June 21st, 2019 by

Things are not what they were years ago. Hey, things are not even what they were a year ago! Life is currently so fast-paced that a year feels like only a couple of months. And this year, in 2019, ignoring social media is a definite no-no for any business, local or otherwise. Social media simply cannot be ignored. There are more than 3 billion active users right now! This isn’t the […Read More]

Yes, Local Businesses Can Offer Amazing Customer Service with Facebook Messages

August 22nd, 2017 by

Creating and managing a Facebook Page is a great way to expand a local business’ online presence and stay in touch with local shoppers. But there’s another reason businesses need to stay active on Mark Zuckerberg’s social site: to provide on-the-go customer service through Facebook Messages. KPCB’s 2017 Internet Trends Report revealed that 60% of consumers want easier access to customer support. Using Facebook Messages is one specific way local […Read More]

Why Local Businesses Need to Integrate More Visuals Into Their Marketing

February 9th, 2017 by

Humans are visual creatures, so it’s no surprise that images are more attention-grabbing than text alone. Not only are consumers more drawn to visually-pleasing content, but they’re also more likely to remember it later. There are many types of visual content – photographs, videos, infographics, and GIFs. Sharing a variety of visuals is an easy way to create interest and drive engagement, which translates into in-store profits. Today I’m going […Read More]

The Whys for Using Instagram Stories to Market a Business

December 15th, 2016 by

When it comes to establishing a strong brand presence online, it’s important to create engaging content across a variety of social networks. Although different forms of social media tend to work best for marketing different brands, Instagram Stories offers several compelling reasons for businesses of all types to give the new feature a shot. Six Reasons Why Businesses Need to Start Creating Instagram Stories 1. Connect with the Most Engaged […Read More]

Facebook Creates Page Templates to Help Businesses Increase Visibility

November 30th, 2016 by

If you manage a Facebook Page, you may have noticed that the latest update gives business owners more control over their social media presence. Facebook recently rolled out a new update that offers suggested Page templates for different types of businesses, including professional services, stores, and restaurants. In each case, the templates are designed to emphasize the tabs that matter most to the business’s target audience. The update allows businesses […Read More]

5 Things Businesses Can Learn from Following Competitors on Social Media

November 28th, 2016 by

So hopefully by now you know I am all about learning from the competition! Following competitors on Twitter, Facebook, and Instagram is another way to get valuable insights to help the local businesses you represent. Staying ahead of the competition requires knowing where the competition stands, how they are doing and what you can improve upon. Let’s dive in and explore how you can use social media to learn from others. Learn These […Read More]

A Quick Guide to Snapchat for Businesses

November 8th, 2016 by

Some businesses are still hesitant to invest time and energy into establishing a presence on Snapchat – especially since the ephemeral nature of the app means content disappears after just 24 hours. But learning how to market on this social video network allows brands to connect with a younger demographic on a highly engaging platform. With over 150 million people engaging each day, Snapchat’s daily active users surpassed Twitter earlier […Read More]

Best Image Sizes for Instagram

November 4th, 2016 by

When it comes to maintaining a professional social media presence on Instagram, image is literally everything. Now that Instagram allows users to upload photos, videos, and daily stories, more and more businesses are taking advantage of the platform’s versatile features and growing audience of 500 million. But before you can start playing around with filters and visual effects, it’s necessary to get the basics right by making sure your content […Read More]

Facebook Recommendations Feature Takes Local To a New Level

November 4th, 2016 by

I’m looking for the hot new wine bar I want to visit when I’m in New York City next week. How do I solve this problem? Ask Facebook. Seriously, ask Facebook for a recommendation. But how? Let’s talk. But first … When I think of the Facebook Recommendations feature I see crowdsourcing on steroids! Normally, we use crowdsourcing on Facebook for solving a problem related to work, health, and things like […Read More]

Best Image Sizes for a Twitter Profile

October 26th, 2016 by

One of the easiest ways to optimize a business’s Twitter presence is to update the profile and header photos with customized images. Ensure your company’s Twitter profile accurately represents your brand by uploading high-quality visuals that satisfy Twitter’s requirements for profile photos, header photos, and tweeted images. Header Photo Recommended size: 1500 x 500 Profile Photo Recommended size: 400 x 400 Display size: 200×200 Tweeted Photos Minimum size: 440 x […Read More]