Domination and link building aren’t necessarily two ideas that the average webmaster would associate with a non-profit organization. However, non profits are some of the most aggressive, nimble, and killer-instinct marketers in their respective verticals that I’ve personally ever come across.

Think about it, they typically have a huge workforce (via volunteers), a social media presence that could choke a horse, and enough freebies to make the chip and dip sample lady at the grocery store envious.

All this is possible because, ironically enough, they generally don’t have enough money to throw towards solutions. However, this also makes them resourceful and dangerous to businesses in the same industries.

That said, with great leveraging, elbow grease, and out-of-the-box thinking link building for non profits can be unimaginably effective.

The Techniques

Because of the unique business model, non profits find themselves with an excess of helpful people at their fingertips, but not necessarily knowing (or realizing) that they can/should leverage those people. For example…

.Edu and .Gov

Yummy, yummy, yummy. Colleges and government sites gobble up NPO and their noteworthy news like it’s Thanksgiving dinner. Sometimes all it takes is a little outreach and name recognition to get a cause noticed and linked to from such a trusted source. While edu’s and gov’s aren’t necessarily more valuable than regular links, the domain authority is worth the effort by far. Natural links+Long Term Effort=Win

 Deals and Offers

It’s not the norm, but when a NPO has products that they offer, they can marry a typical press release with specials on said products to make for a one-shot-one-kill marketing bullet.

Since the NPO will likely have a fair amount of general notoriety, coupled with clout in it’s own contacts and followers, a PR can be spread quickly and effectively throughout targeted users. As long as these types of blitz’s aren’t poorly planned, the non profit has much to gain from such fast traction.

Tapping Social Goldmines

It’s rare for a non profit to lack a significant social presence. In fact, because of many NPO’s strong Facebook and Twitter presence, they are able to tap these resources in times of need.

Since these non profits are followed closely by very targeted users, leveraging social mediums can be an extremely useful tool in providing more traffic, and ultimately more links to the site as a whole.

Almost Endless Potential

Just these three techniques should be enough to get your creative juices flowing and help you start thinking on how a non profit builds links. Whether press releases, linkbait, or social avenues are your proposed road to link popularity freedom, all of us can learn from the ever so nimble non profits.

Recently, Google launched a new way for site owners to request that specific web pages be crawled. How is this different from the other ways available to let Google know about your pages and when should you use this feature

Google Fetch

vs. the others? Read on for more.

This new method for submitting URLs to Google is limited, so you should use it when it’s important that certain pages be crawled right away. Although Google doesn’t guarantee that they’ll index every page that they crawl, this new feature does seem to at least escalate that evaluation process.

To better understand how this feature works, let’s take a look at how Google crawls the web and the various ways URLs are fed into Google’s crawling and indexing system.

How Google Crawls & Indexes the Web

First, it’s important to know a bit about Google’s crawling and indexing pipeline. Google learns about URLs through all of the ways described below and then adds those URLs to its crawl scheduling system. It dedups the list and then rearranges the list of URLs in priority order and crawls in that order.

The priority is based on all kinds of factors, including the overall value of the page, based in part on PageRank, as well as how often the content changes and how important it is for Google to index that new content (a news home page would fall into this category, for instance.

Once a page is crawled, Google then goes through another algorithmic process to determine whether to store the page in their index.

What this means is that Google doesn’t crawl every page they know about and doesn’t index every page they crawl.

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to read the whole article.