It’s been said over and over again just how important Google Authorship is going to be to the future of SEO and content marketing. Search Engine Journal has said it, AJ Kohn has said it, and Matt Cutts confirmed it as part of his keynote address during Pubcon Las Vegas 2013. From all of the chatter, it more than seems that Authorship is poised to become the defining feature of real-time content rankings within Google search.
But that doesn’t mean that it’s an easy process. If you’ve downloaded our Complete Guide to Google Authorship and Publisher, you know there are quite a few steps involved in the process. If any one of these small set-up tasks is incorrect, the entire thing won’t work, meaning you won’t get the value out of it that you hoped. But with as many steps as are required, how do you know which one was botched?
This awesome flowchart infographic by Janet Driscoll Miller is a great starting point for troubleshooting any Google Authorship issues you might run into. From optimizing your profile picture to choosing which HTML tag to use, this chart can answer most, if not all, of your Authorship troubleshooting questions.
Click the image to enlarge:
Source: How To Troubleshoot Google Authorship Issues by Search Engine Land
Additional Google Authorship Tips
If you’ve checked your Google Authorship set-up for accuracy and are still not getting the results you hoped for, consider these questions:
- Is your content relevant, interesting, and sharable? One of the most basic aspects of creating content is thinking about your audience. If you’re not creating quality content that people want to read and share, it won’t matter that your Authorship is working or not—no one will be reading anyway.
- Are you actively promoting your content? Just like above, if no one knows about your awesome piece of content, no one will be actively sharing it. The key to ranking well and boosting your Author Rank is getting people to find value in your content. If they can’t see it, they can’t value it.
- Are you asserting yourself as an expert on a single subject? In an industry like search marketing, where everything is interconnected, it can be easy to want to blog about everything. However, one of the best things you can do for yourself and your blog is to stick to one or two subjects you really excel in.
Getting Google Authorship to really work for you is a multi-step process. Simply setting it up correctly and blogging is not enough to make a difference, however. It is only when you can combine your authority on a subject with real-time, relevant content that readers find valuable enough to share that you will begin to see the results you want out of the Authorship program.