How to Capitalize on Holiday Spending

With the holidays quickly approaching, businesses are beginning to prepare for seasonal shoppers. Because 66% of consumers do their shopping online, it’s important for businesses, especially e-commerce sites, to holiday-proof their web presence. Whether you’re selling products or services, every business should optimize their blog posts, social media updates, and their company website for the holidays. Not only will holiday-infused content and special offers attract more traffic and visibility, they will also increase conversion rates and user interest and engagement.

Many consumers begin their Christmas shopping as early as October; however, the official kick-off days begin on Black Friday (November 23rd) and Cyber Monday (November 26th). According to a study conducted by Lab42, about 69% of consumers plan on participating in Black Friday, and 52% plan on participating on Cyber Monday. During this time, holiday shoppersare actively searching for things to buy and places to buy them from. Make sure your business is the answer they’re looking for.

Download our free eBook, Holiday-Proof Your Web Presence, to learn specific tips and suggestions for optimizing your web content and social media presence for the holiday season. In the meantime, enjoy Lab42’s infographic detailing holiday spending and consumer trends.

Courtesy of: Lab42

No Comments

Comments are closed.

Recent Blog Posts in realtime
Before I get into what HTTPS is and why every website needs it, I want to make sure that you understand why it is important. The simple fact is this: websites that...
As with every year in the technology world, 2015 saw a number of changes, advances and brand new technology make their way onto the digital marketing scene. Below is 10 of Advice’s...
Earlier this year Google announced the Accelerated Mobile Pages Project aka AMP and just shared some more news on it going mainstream in February 2016. As the name suggests, these pages are...