In a time where Internet marketing ranks among the best way to get a product or company’s name out, the last thing a healthy, growing business wants is to know someone was turned off from your product because of negative publicity via search engine.
Google, Yahoo!, Bing, MSN and the rest of the popular search engines internationally known are the easiest ways to broadcast any product available. Because of the negative context that can be said about companies (whether true or fabricated), these engines can make or break a business. Companies must be cautious not only about how they advertise their sites but also how others – especially competitors – advertise their product.
The art of successful online reputation management (ORM) is one of Advice Interactive Group’s trademark tasks for businesses with websites, offering a first-class method of creating and elevating the image of a company across a wide array of search engines. Many web browsers only pay attention to the first page of a site such as Google or Yahoo! when searching for a specific product.
ORM, simply put, is the process of making sure positive information overshadows any particular negative connotation from competitors or public message boards. Any negative message can be damaging to a company, but with our reputation management professionals, companies should expect both the prevention and repair of those potential threats that could be detrimental to a company’s growth.
Our Dallas Internet marketing company knows about the importance of having a positive website image. We want to make sure the positives outweigh any potential negatives at all times. Call our media marketing experts today for additional information on ORM.