The web presence of a brick and mortar store becomes more important every day. With an estimated 20% of all searches having some sort of local intent, it’s imperative for local businesses to be utilizing online mediums, even if they don’t have a website.
This infographic illustrates how said mediums could be leveraged, and depending on your business model, the overall importance of each. Starting from the inside of the circle, work you way out.
If you’re a small business yourself, you can see just how many online tools that are available to you. From keeping a uniform NAP, all the way down to Adwords and coupon offers.
Web Equity Infographic