Converting Customers into Brand Advocates on Social Media

Digital marketing has seen a sea of changes since the arrival of social media many years ago. With digital marketing, savvy marketers can create brand advocates who can help to popularize the…

The 2014 Wrap-Up: Social Media in Review

As we close out 2014, we review what has changed in social media and how it affects the future of business. Is Facebook the winner for 2014?  Year after year Facebook has…

Put the Social in Social Media: Humanize Your Social Media

Using social media to reach your customer and potential customer on a daily basis is imperative. However, brands often forget the most important facet of social media – SOCIAL! You wouldn’t walk…

Implications of 13 Social Media Statistics

As we near the end of 2014, it’s more apparent than ever how social media is a core aspect of our society. People around the world spend more time communicating through social media…

“Search and Social: The Definitive Guide to Real-Time Content Marketing” Goes Global

We’re excited to announce the release of Chinese market translation of “Search and Social: The Definitive Guide to Real-Time Content Marketing” by Rob Garner, Chief Strategy Officer at Advice Interactive Group. Due…

3 Things Your Competition Isn’t Doing on Social Media

Social media marketing is a hot commodity these days. Everyone wants it but many don’t understand what it is or why it’s valuable. Here’s the bottom line: Social media marketing allows you…