Advice on Google Buzz

 

Monitor Your Reputation In Google Buzz

With last week's launch of Google Buzz, It's important to know how to monitor your Brand in Google Buzz.

Not everyone knows you can search Buzz, so for starters look up to the top of Gmail when you click on "Buzz": the search box switches from "Search Mail" to "Search Buzz". You can type any query into the box, and it will search all public Buzz posts from all users for that query. There's likely some good stuff amongst the millions of posts.

But that's not enough: if you have more than one or two queries, or you want to periodically check in, it'd be nice to return to these queries once in a while to see what's new. Here's what I do:

Enable Gmail's "Quick Links" lab. This puts a box below your labels in Gmail, which starts out empty.


Go to Buzz, type in your query. Here I'm searching for my blog's URL, so I can see any Buzz posts that include a link to one of my blog posts:


Click "Add Quick Link" in the Quick Links box. This creates a bookmark to the query, which you can now click on from your Gmail sidebar whenever you want.

Making these queries one click away makes it easier to revisit them, which will help you find interesting people who are talking about the things that matter to you. And as you engage with them, they'll often reciprocate - sharing info with you, steering threads your way, and advocating on your behalf.