3 Tips That Will Save Your Bacon When Proofing Web Copy

You’re not a writer, and you don’t pretend to be. But when the CEO says he needs a new blog up on the website right away, you’re the closest thing to a…

#ContentMarketing and 7 Quick Tips To Boost Content Discovery

For the past few weeks I’ve been writing about the ways that classic SEO has morphed into content marketing. That doesn’t mean, however, that we can all focus on becoming great video…

How To Make Customers Care About Your Product

Your product design team has delivered the winner you knew they would—a category-busting product sure to reshape the market. Not only is it a feature-packed, performance marvel sure to have the competition…

How To Attract An Audience To Your Website: Part 1

Just about everything can be “googled.” After all, the ultimate goal of a query is to lead to a satisfactory answer, and a search engine’s purpose is to help users solve a…

Your Business Courts Disaster By Following The Ellen DeGeneres Selfie Model

Ellen DeGeneres’ Twitter-busting Oscars “selfie” still has the world aflutter, with social media continuing to buzz about the interplanetary tweet. Many fans and followers marvel at the “smart move” by Samsung, a…

Where Have All the SEO People Gone?

Recently, I was thinking about the musician Pete Seeger, who died in January at the age of 94 after a long life of activism. One of his more famous songs is “Where…