Local Search Part 5: Three Good Reasons to Amplify Your Reach with Social Media

Smart use of social media networks like Facebook and Twitter enhances your local search strategy in three important ways: It captures leads. Social media takes your message to places where thousands of…

9 How To Tips for Real-Time Brand Management

Brand management is not easy and real-time brand management is even more difficult. It is very important that you have systems, tools and people in place to help you. Before I get…

Local Search Part 4: Making Your Website Local Search Friendly

Once you’ve ensured that your business shows up in local search results, prospects will visit your website to see if your products and services are right for them. This is a make-or-break…

What Is Ello and Should You Even Care?

Ello is a new, invite-only social network that has recently received a lot of press for two main reasons. First, the site vows never to sell information about its members to advertisers…

Local Search, Part Three: 6 Steps To Managing Your Reputation on Review Sites

Once you’ve said what you want to say about your business in online listings, you need to turn your attention to what others are saying. Most often these ‘others’ are customers who…