How Net Neutrality Affects You, Me and Everyone Else

Due to a new ruling by the FCC we now have free open access to the internet via the Net Neutrality Rules. The Open Internet Oder, as it is called, ensures that…

The Academy Awards, the Oscars and Your Brand Messaging

Like many of you, I watched the Oscars Sunday to see the outfits (just being honest) and to hear if any of my favorite movies or actors would win, but I was…

What I Learned Watching Saturday Night Live About Digital Marketing

Like many Americans, and probably many more worldwide, I watched the Saturday Night Live 40th Anniversary Reunion Show a few days ago.  And it really got me thinking about digital marketing and…

10 Annoying Web Practices that Have to Stop! Number 3 Really Pisses Me Off!

The other day I read an article written by Greg Gifford, board member of our DFWSEM group, called 10 Common Mistakes to Avoid on Local Websites and this made me think. First…

How to Write a Cool Evergreen Blog Post

Evergreen content. Doesn’t the phrase just burst with freshness? But this is a bit of a paradox, really, because evergreen content isn’t necessarily new or fresh. Rather, they’re ideas of a sustainable…

Calculating the ROI on Industry Awards for Your Business

Are you one of those brands or agencies that will think, “I will submit for this award or that award” and then immediately move on to something else because you don’t see…