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The mobile phone has grown from a rarity to an indispensable component of daily living. A person who has misplaced their mobile phone will likely feel off-track, greatly inconvenienced, and worry about the security of personal info. A significant number of people report feeling anxiety when they don’t have access to their phone, and some state frankly that they feel naked without their phone or mobile device. They most likely […Read More]
Month: September 2016
Google Announces Real-Time Penguin 4.0 Update
Google announces the long anticipated Penguin 4.0 update today on the Webmaster Central Blog. Penguin Now Part of the Core Algorithm Penguin joins Panda as part of the core Google algorithm. Gone are the days of site owners having to wait on Penguin refreshes to recover from penalties. It is now real-time, so sites negatively impacted by Penguin can recover much faster. As soon as Google recrawls and reindexes your […Read More]
Mobile: One Size Does Not Fit All
Today, instead of talking about how mobile is the new local (even though it is), I’m going to flip it around and talk about why businesses should not provide a mobile-only experience, but instead an experience that is consumer- or user-centric. Going Back to the Basics: The Mobile Consumer To truly understand this, we must go back to why people use mobile devices to access the internet in the first […Read More]
I Like Small Screens and I Can Not Lie.
So I openly admit I have nomophobia. What’s nomophobia you ask? It’s the fear of being out of contact with your mobile phone. This might sound crazy to you, but more than 66% of the population suffers from nomophobia. (This is the most recent number I could find, so it’s probably even higher now.) I’m taking the #nomophobia quiz. Fear of being without my #mobile phone. Click To Tweet Take […Read More]
Understanding Location, Proximity & Mobile Data: And Yes, I’m All About That Data!
When I bring up location data I’m usually referring to consistent NAP data (name, address, phone number) for local businesses and brands across the internet. Helping businesses to be found in local search, especially on mobile, is something I find incredibly exciting. Today I’m exploring consumer location data and just how this data helps businesses and brands create the best strategies for personalized marketing. This is based on location, accuracy—and […Read More]
Special Announcement: Advice Mobile “Branded Mobile Apps Made Easy”
As I’ve mentioned before, being CEO has its perks, and today is one of those days. We have officially finalized the acquisition of Scanther Mobile, a mobile app maker based out of Austin, Texas. Along with acquiring this innovative mobile app technology, the co-founders (and brothers) EJ Archuleta and Austin Archuleta will be joining the Advice Local team. Scanther, which is being rebranded as Advice Mobile, will be available as […Read More]