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Google Celebrates 20 Years by Changing the Face of Search!? As Google celebrates 20 years of search this week, let’s all take a moment and thank them. True, their frequent changes can make our work more of a challenge, shall we say – but what would we all be doing without them? Would marketers, agencies, SEOs, and so on do this work we love to do if Google hadn’t decided to […Read More]
Month: September 2018
The 2018 Guide to Best Image Sizes for Google Business Profile
It’s no secret that Google is constantly changing. While products like Google Business Profile (formerly Google My Business) are rarely completely overhauled, they do get frequent updates that change the way we should be creating and optimizing a Google Business Profile listing. This includes image sizes within the Business Profile (GBP) listing and in GBP posts. When looking to claim, create, update or optimize a GBP listing, it’s important to […Read More]
Personalization Is Always in Style… No Matter What Google Says
Are You Making Personalization a Priority? It seems Google has admitted to CNBC that they use very little personalization in search results. They said personalizing wasn’t delivering users the information they were seeking. This was shared on Search Engine Land: “Outside of a searcher’s location or immediate context from a prior search, Google doesn’t personalize the search results.” The big point I want you to fully realize is that this […Read More]
The Latest in Local Listing Management – Citation Services Compared
When you’re shopping around for goods or services online, it’s only natural to compare. And when it comes to finding the right local listing management company, it’s the same. You’ll have pertinent questions: Are you getting the best value for your money? What about quality? Sure, local listing management companies and citation services might not be a pair of shoes, but when looking at the competition, these questions are just as […Read More]
Google Is Focused on Local – Are You?
It’s All About Local – And That’s Not Just Because Google Says So We live in a local-driven world, I’m sure you haven’t let that slip your mind. Google knows it, which is why they are focused on serving local results; just like consumers are focused on eating and shopping locally (for the most part.) I mentioned before that “near me” searches are up by 900%. I think it is […Read More]
The Voice Search Generation Is Changing Local Search Optimization
Voice search is now a reality – it’s pretty much taking over without a care in the world. I’ve been hinting at this for several years now, but did anyone hear? Perhaps it required a bit too much reading between the lines back then. Businesses and brands have had plenty of time to prepare. But who took action? Unfortunately, very few. People don’t like change because it requires changing up […Read More]
Change Is Inevitable – Find Out How to Win With Google This Week
Find Out How to Win With Google This Week It’s been an interesting week in the local search space; it’s also been an interesting week in the social space. Wow, even in the area of reviews! Which one impacts you the most? Keep reading to find out. John Mueller Says “Use Those Reviews” It seems we have the official blessing from Google’s John Mueller to post reviews received on third-party […Read More]