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Don’t you just love when you write or discuss something you feel is important, and then industry changes happen that prove your point even more? Just this week my article, How to Ensure Search Engines and Consumers Trust a Local Business Website, was featured on Search Engine People. And this week in Google News, they updated their Search Quality Evaluator Guidelines. Are You Building Trust With Search Engines or Damaging […Read More]
Author: Bernadette Coleman
The Only Constant Is Change – These Digital Changes Will Impact Enterprise Brands & SMBs Alike
Are you one of those digital marketers hoping “the more things change, the more they stay the same?” I really hope not, because the reality is that the more things change, the more other things will change too! You can safely say this applies to pretty much everything. Today I want to focus on how changes made by Google, Apple, Facebook, LinkedIn, Instagram, and many others are impacting brands and local […Read More]
Website Mistakes that Are Driving Local Customers Away
Getting prospects to a website is one of the first and most important components of a digital marketing strategy. Keeping visitors on the website and engaged for extended periods is the next fundamental. Visitors who leave quickly will adversely impact the bounce rate, while also proving unlikely to purchase any products. Local business owners need their websites, pages and posts to look good, but they must be focused on the […Read More]
What’s Google Got for You? Another Google I/O Is in the Books
With Google I/O wrapping up a few weeks ago, you can bet all the marketers will be scurrying to plan for all the new cool things coming soon. Today, I wanted to share just a few of the items Google revealed about Google Maps. Google Maps will be getting some sweet new features. As Tech Crunch stated in their article, “Google Maps is obviously best known for helping people get […Read More]
A Bite-Size Perspective on the KPCB Internet Trends 2018 Report
Are you taking full advantage of internet trends when marketing the local businesses you represent? The simple fact is that if you’re not, you are losing out in a big way. As you may know, the last three years at Advice we have dissected the KPCB Internet Trends Report presented by Mary Meeker of Kleiner Perkins Caufield & Byers (KPCB) at the Code Conference. After we dig through the report, […Read More]
Reviews are More Important than Ever as Google Puts Reviews in the Spotlight
Do you ever wonder if Google will stop making changes? I don’t like to deliver bad news, but they won’t. As I’ve mentioned before, Google is 100% focused on providing the best experience for their users. They want all consumers looking to their search engine (and their products and services as well) in their moments of need. Google has been moving in this direction for many years now, and with an […Read More]
Is Mobile SEO a Real Thing?
As you know, I have written countless articles on SEO, local SEO, design, content and even mobile optimization. The thought that comes to mind for many not in this industry when they hear about mobile SEO is: “Mobile SEO really isn’t any different than the other types of SEO.” SEO (search engine optimization) is the optimization of pages and posts to place higher in a general search. Local SEO is […Read More]
Mobile-Friendly or Mobile-First? It’s App vs. Website – Explore What’s Best for a Business
The simple fact is brands and business are already aware of the important role mobile plays in local business marketing, but are they really taking action? As I shared in my earlier article on the mobile-first index, according to data from the market intelligence company SimilarWeb, mobile now accounts for 56% of all website visits. #Mobile-Friendly or Mobile-First? It’s #App vs. #Website – What’s Best? by @BernieColeman Click To Tweet […Read More]
The 411 on How to SEO a Local Business Website for the Mobile-First Index
Mobile optimization is serious business. In the past, it was all about having a website that performed well on desktop and placed high in SERPs. In 2015, this started shifting so digital marketers and webmasters needed to focus on desktop for search placement and user experience on both desktop and mobile. The primary index Google used to determine the placement of a website in the past was based on the […Read More]
What is Google’s Mobile-First Index and How Can a Business Prepare for It?
Site owners checking their web stats can’t have failed to notice the growth in mobile traffic over the last few years. Where mobile once made up a small percentage of visitors, according to data from the market intelligence company SimilarWeb, it now accounts for 56% of all website visits. Most businesses are conscious of the drive toward mobile-friendly sites, with the need to satisfy both Google and their visitors in […Read More]