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Last week we discussed the appearance of justifications in the Google Maps mobile interface. This week we’re going to discuss mapping app solutions for local businesses. Reaching Consumers With Mapping Apps and In-Dash Navigation Every now and again, we head back to the basics and explore the core elements of a business’ local visibility. As you may recall, we talked with you earlier in the year about why local businesses […Read More]
Author: Bernadette Coleman
Justifications Are Appearing in Google Maps, Images & More
Last week we discussed important research regarding “near me” search queries. Today we’ve got a Google update, along with some digital marketing insights you may have missed. Google Maps Sees Justifications Rolled Out for Local Businesses We’re starting with justifications this week. Over on Search Engine Roundtable, Barry Schwartz reported on the addition of justifications to the Google Maps mobile interface and app. A quick reminder – justifications are snippets […Read More]
Is ‘Near Me’ Search Optimization Effective in 2022?
Last week was a chance to recap all the biggest announcements you may have missed from Google I/O 2022. This week we’re switching focus to some important news on “near me” search optimization – information that could impact your SEO strategies going forward. Google’s Response to the Rise of ‘Near Me’ Search Optimization Over at Search Engine Land, Chris Silver Smith shares his research on brands that have “near me” […Read More]
Everything You May Have Missed From Google I/O 2022
Last week we talked about how citations can help businesses achieve multiple Google listings. This week we’re turning our attention to the recent Google I/O conference, and all the latest updates from this year’s event. Google’s Biggest Announcements From I/O 2022 With Google I/O this past week, we wanted to bring you some of the most important announcements and reveals for those that missed watching it. Photos & Near Me […Read More]
Dominating Google’s Search Results With Business Listings
Last time we were here we focused on how to use Google EAT to influence local relevance signals. This week we’re looking at securing multiple placements in page one of Google search results using local business listings, along with some other hot topics you might have missed. Increasing Placement in Search Results With Citations After a busy few days at the Association of Directory Publishers conference, we have returned with […Read More]
Using Google EAT to Influence Local Relevance Signals
Last week we discussed the introduction of automatic updates to business hours on Google Business Profiles. This week we’re looking at Google’s growing local relevance signals, and why this makes Google EAT (expertise, authoritativeness and trustworthiness) more important than ever for a business’ Google Business Profile. Are You Applying Google EAT to Clients’ Google Business Profiles? We’ve talked with you quite a bit about adding EAT to your clients’ Google […Read More]
How to Reduce the Risk of Bad Data From Google Auto-Updates
Last week we looked at the key role that prominence plays in local search pack visibility. This week we’re focusing on reducing the risk of bad data from Google’s new machine learning auto-updates. Google Will Start Predicting Business Hours Using AI and Machine Learning As a refresher, Google recently shared how they will begin using their AI and machine learning to update the business hours for local businesses on their […Read More]
These Key Factors Can Influence the Local Pack in Many Ways
Last week we detailed how to perform a simple local presence audit for your local clients. This week we’re looking at prominence, and how it can help businesses get greater visibility in Google’s local pack. New SOCi Study Looks Into Local Ranking Factors Remember when Search Engine Journal brought up the relevance between prominence and EAT (expertise, authoritativeness and trustworthiness) a while back? Around that time, we covered how businesses […Read More]
How to Conduct Stress-Free Local Presence Audits
Last week we rounded up the most relevant and insightful digital marketing topics of the month to end the 1st quarter of 2022. As we move into April, it’s time to shift the focus to a process every agency should be thinking about – local presence audits. Are You Running Local Presence Audits on Your Clients? It doesn’t seem that long ago that we were making our digital marketing New […Read More]
What’s New With Google, GBP Spam & Bookings From Search, Watchbait & More
With it being the 5th week of the month, we thought a roundup post would be useful. There were quite a few interesting news stories from this last week that we wanted to share. 1. When It Comes to GBP Spam, Google Is Still Fighting the Good Fight Do you remember back in 2021 when Google shared how they were tackling spam? We highlighted the most important data they reported, […Read More]