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Last week we looked into how listing management works. This week we’re following up with a Google algorithm update that is still causing aggravation for many local businesses. The Google Vicinity Update and Its Impact on Local Businesses You’ve probably noticed Google’s recent efforts to clean up spam in the local pack. One of these algorithm updates that targeted Google Business Profile (GBP) spam – the Vicinity Update – was […Read More]
Author: Bernadette Coleman
How Listing Management Delivers Results for Your Clients
Last week we detailed some best practices for writing business listing descriptions. This week it’s time to take a closer look at how listing management works. Improving Search Visibility With Listing Management While we’ve talked extensively about the importance of citations and listing management in recent months, we’ve spent far less time on just how the process delivers results for local businesses. To put it simply, a citation is a […Read More]
Best Practices for Writing Business Listing Descriptions
Last week we discussed why local businesses need solutions for mapping apps and in-dash navigation. This week our theme is a task that’s often overlooked – writing business descriptions for your clients’ business listings. Are You Optimizing the Business Listing Descriptions You Are Writing for Clients? Business descriptions are needed everywhere, from Google Business Profile (GBP) and Bing Places to Yelp and LinkedIn. As an Advice Local partner, it’s probably […Read More]
Why Local Businesses Need Mapping App Solutions
Last week we looked at the importance of data aggregators for syndicating business information. Well, today we’re continuing the data submissions theme with a focus on navigation and mapping apps. Mapping Apps and In-Dash Navigation Solutions Are Essential This week we want to talk with you about the importance of submitting a business’ data to in-dash navigation solutions and mapping apps. As a local marketer, we’re sure Google Maps and […Read More]
A Refresher on Data Aggregators & Why Businesses Need Them
Last week we discussed a common Google Business Profile myth that won’t seem to go away. Today we’re turning our attention to data aggregators, and how your local clients can benefit from using them. A Data Aggregator Refresher As a local marketer, hopefully you are well aware of the power of citations for businesses. We have actually talked with you about the value of data aggregators before. Key business data […Read More]
A Google Business Profile Roundup, Including Dispelling a GBP Myth
Last time we discussed a real-world example of bad data affecting a Google Business Profile. While we provided the solution to that particular problem, it did raise another issue – getting in contact with Google. Speaking to Google directly is a challenge (to put it mildly) but these tips will help if you ever need GBP support. We Are Joining Greg Gifford to End This Local SEO Myth Once and […Read More]
How Bad Data Is Affecting the Google Business Profile – A Real-World Example Included
Last week we talked about the Google update that lets consumers add updates to a Google Business Profile (formerly Google My Business). This week we’ve got a story from an Advice Local partner who witnessed first-hand the frustrations of bad data impacting a Google Business Profile. Does Listing Management Still Matter? We’ve discussed the importance of business listings beyond a Google Business Profile (GBP) quite a bit, and there’s a […Read More]
Google Maps Is Now Featuring Updates From Customers
Last week we detailed how to manage multiple Google Business Profiles (formerly Google My Business) from a single dashboard. Today we’ll look at monitoring these listings and, in particular, a user-generated content update that is getting featured in search. Customers Can Get Content Featured on a Google Business Profile in Maps This week we want to highlight a feature of the Google Business Profile (GBP) that’s been stirring up some […Read More]
How to Manage Multiple Google Business Profiles Easily
Last week we looked at the importance of creating business listings for the local business clients you represent. We want to go a step further this week to give you a practical, highly effective way of managing multiple Google Business Profiles (formerly Google My Business). Why Do Local Businesses Need a Google Business Profile? Why would you create a Google Business Profile for a local business client? Because as a […Read More]
Why Business Listings Are Essential for Local Businesses
Last week we covered voice search and its relevance in 2022. We always like to kick off each year with landing a solid foundation for location businesses, and that’s why we want to talk about the importance of creating business listings for the local businesses you represent this week. Business Listings Are Essential Yes, we are back on the bandwagon about local business listings. Why, you ask? Well, they are […Read More]