Haley Butler is a contributor to the Advice Interactive Group blog.

Content Marketing Lessons I Learned From Gangnam Style

By now, everyone has heard the Korean pop sensation, Gangnam Style. Whether it was the mother-son duo, the U.S. Navy parody, or the Mitt Romney version that debuted weeks before the November…

Link Analysis Checklist

Brief History of Link Building: From the dawn of the Internet, and more specifically the increasing use of search engines, links have played a huge role in showcasing the popularity of websites….

Totally Awesome Tracking Tactics Using Excel

Tracking phone numbers has always been a fairly reasonable tactic for tracking where traffic is coming from, reason for the call, duration, and conversion rate. Now, with the continual growth of Google Ad…

A Woman’s Guide to Backlink Tracking

Being a woman in the SEO industry, when talking about back link tracking, one thing comes to mind, mascara. Yes, you read right, mascara. A woman may use three different mascaras to make…