Connect with Ronell

As the Director of Strategy and Content Strategist for Advice Interactive, I get to have my hands in all pots in a meaningful way. In addition to completing content audits, competitive analyses and audience assessments for clients, I also assist with Conversion-rate Optimization (CRO), Paid Media, Social Media Strategy and UX, in addition to Branding and PR for Advice Interactive.

Why I Wasn’t Impressed with Michael King’s DFWSEM Presentation On Personas

I have followed Michael King’s work for a few years now, so I have an idea of what to expect from him in the way of presentations, writing and such. It’s fair to say…

SEO Is 90 Percent Content

Content marketing, to many of us, is the latest shiny thing, creating buzz and inviting rhetoric from companies large and small. But to the folks who’ve been in and around digital marketing…

3 Tips That Will Save Your Bacon When Proofing Web Copy

You’re not a writer, and you don’t pretend to be. But when the CEO says he needs a new blog up on the website right away, you’re the closest thing to a…

How To Make Customers Care About Your Product

Your product design team has delivered the winner you knew they would—a category-busting product sure to reshape the market. Not only is it a feature-packed, performance marvel sure to have the competition…

Your Business Courts Disaster By Following The Ellen DeGeneres Selfie Model

Ellen DeGeneres’ Twitter-busting Oscars “selfie” still has the world aflutter, with social media continuing to buzz about the interplanetary tweet. Many fans and followers marvel at the “smart move” by Samsung, a…

Create A Spectacular Blog While Using Your Business As The Engine For Ideas

We inhabit a world where words like “content marketing,” “content strategy,” “SEO” and “PPC” are thrown around like the backyard game of toss from your youth. If you never hear any of…