How to Use Content Marketing to Convert Leads into Customers

Although the primary purpose of content marketing is not to sell products or services, it can certainly boost conversions and drive sales if done well. Businesses should create content that targets consumers…

Quick Start Content Marketing Plan Part 5: Measuring and Evaluating Efforts

This is the final installment of a series of posts on creating a content marketing plan. The first installment, The One Stop, Five Step, Quick Start Content Marketing Plan, provided an overview…

How to Write a Cool Evergreen Blog Post

Evergreen content. Doesn’t the phrase just burst with freshness? But this is a bit of a paradox, really, because evergreen content isn’t necessarily new or fresh. Rather, they’re ideas of a sustainable…

A Beginner’s Guide to Promoting a Website with Social Bookmarking

There’s a lot more to promoting your content than just hitting the ‘Publish’ button, and even if your content is of excellent quality, there are still a few additional steps that you…

Conversation Rate Optimization: Fundamentals You Can’t Revisit Enough

“There are two kinds of people doing conversion optimization: tacticians and strategists,” wrote Chris Goward in this KISSmetrics article about conversion strategy and tactics. Here, we aren’t going to dwell on the pros and…

What Holiday Shoppers Teach Us About Content Marketing: 3 Big Lessons

All this past month the big business story has been about shopping. Would Black Friday remain black? Is Cyber Monday still a phenomenon? How will in-store sales fare? Well, the numbers are…