I am still always amazed by the sheer number of supposed digital marketing firms that continue to pitch their clients on ancient techniques that have been shown to not work over and over again. Here is a bit of advice to any potential businesses looking to work with a digital marketing agency: if all they tell you is how they are going to build you X number of links over […Read More]
Category: Search
Hey Folks, It’s Still About an Overall SEO Strategy
April 19th, 2013 by Advice LocalBuried SEO Treasures: 4 On-Page Optimization Musts for Google Love
April 16th, 2013 by Bernadette ColemanOn-Page Optimization Techniques for Google Love Do you ever get the feeling you’ve forgotten something? It’s a feeling you can’t shake, but you just can’t put your finger on it. The problem is, it often happens when you forgot something very important, something that can ruin an important event, your day, or even worse. As the saying goes, “It’s the little things that matter.” Minor things which seem too insignificant […Read More]
Will SEO Matter in the Mobile Web?
April 8th, 2013 by Advice LocalMobile Apps, Responsive Web Design, & SEO There are two trends that Internet marketing agencies who offer web design and search engine optimization (SEO) must pay attention to because they appear to be on a collision course. Saying “collision course” is unnecessarily dramatic because there will not be a winner and a loser like there was with HD-DVD and Blu-ray. The collision will have to do more with how these trends affect […Read More]
SEO Is NOT Dead! (So Stop Saying It Is)
February 25th, 2013 by Bernadette ColemanAlmost every day now I read an article or blog telling me that SEO is dead. Although they did in fact cause quite a stir in the SEO community, the combined effect of Google’s Panda, Penguin, and Exact Match Domain (EMD) updates is actually a good thing. It now allows SEO professionals like us that commit to Google’s best practices to shine and those that don’t to fail. Old School […Read More]
11 SEO Terms You Didn’t Know Existed
February 12th, 2013 by Advice LocalAs you know, the SEO industry is filled with jargon. Most people know the basic dictionary terms, but there are words out there that are just plain… well, weird. In my never-ending quest to expand my knowledge of this industry, I recently went on a wild goose chase through various SEO glossaries for the weirdest, most unusual SEO terms I could find. The following is the result! (Note: Several of […Read More]
Informational and Transactional Keywords
January 14th, 2013 by Advice LocalInformational and Transactional Keywords: Know the Difference Last time I wrote a very basic post about how your site ranks in search engines. This time around we’ll be talking about informational and transactional keywords, as well as the buying cycle. Not only that, we’re also going to talk about how you can increase sales by catching prospects during the informational phase of the buying cycle. Sounds good, right? Yes, it’s […Read More]
SEO Sales: Getting Your Foot in the Door
December 26th, 2012 by Advice LocalAs an SEO sales professional, you face many hurdles. Some are easier to overcome than others. Cold calling and setting the initial appointment is one of the most daunting tasks you will face. The act of making that first call is not difficult by any means. It is what leads up to that first call and what ensues immediately after someone answers the phone on the other end that can […Read More]
The Relationship of SEO and Development, Part 2
December 21st, 2012 by Advice LocalEarlier this week in The Relationship of SEO and Development, Part 1 I mentioned some topics I would further discuss in part 2. While not everything may affect SEO, the point of this isn’t to get the number one spot on a search page, because I am not even getting into strategies for that. As a developer there are certain things you can do to develop web sites so that […Read More]
Be a Good Parent to Your Links
December 14th, 2012 by Advice LocalLink builders are constantly looking for quality, authoritative sites to partner with. Whether that be through guest posting or directory submissions, link builders are always trying to expand and improve their prospect lists to better diversify their client’s link building profile. With that comes an incredible amount of research, outreach, and link evaluation. The most successful link building campaigns have the potential to increase a site’s traffic, search engine rankings, […Read More]
Where Did You Search Today?
December 5th, 2012 by Advice LocalEarlier today in his talk at the Dallas Digital Summit, Jon Kaufman asked you where you searched today? You voted, and here are your results! If you have any questions, don’t hesitate to give us a shout @AdviceGroup You need to upgrade your Flash Player to view this page.