Category: Social Media

As the most popular social media platform in the world, Facebook presents a powerful opportunity for businesses to connect with customers online. Maintaining a professional Facebook Page for a business requires uploading up-to-date, relevant, ‘likeable’ photos that adhere to the site’s size requirements for cover photos and profile pictures. Cover Photo Recommended size: 851 x 315 Minimum size: 399 x 150 Display size on computers: 828 x 315 Display size […Read More]

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Last week, Twitter told CNBC that the company was considering a sale. The potential suitors include Salesforce.com Inc. (NYSE: CRM), The Walt Disney Company (NYSE: DIS) and Alphabet Inc. (Nasdaq: GOOGL), among others. Shares of Twitter started high, but never quite kept up with expectations, so the news of the sale was not surprising to say the least. The company first debuted for $45 on the New York Stock Exchange in […Read More]

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Twitter Moments are collections of curated tweets that tell a story or commemorate an event. The social platform recently made Moments available to all users after rolling it out to select brands and partners over the past year. Now that anyone with a Twitter account can create and share Moments, many influencers, brands, and businesses are already taking advantage of this new opportunity to connect with fans and followers. The […Read More]

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Instagram dramatically stepped up its game this week with the launch of Instagram Stories, a new feature within the app that allows users to upload photos and videos that disappear after 24 hours. Sound familiar? Many agree that the new feature is a lot like Snapchat Stories, only for a whole new demographic. Snapchat has become increasingly popular with teenagers, whereas Instagram is more frequented by adults. So obviously, Instagram […Read More]

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As you already know, social media is a powerful tool in the digital marketing industry, but what many people don’t realize is the power of images in social media. As a brand you want to nourish your social media accounts on a daily basis, so continue reading to take your social media images from boring to adoring! Powerful Social Media Images This study shows the importance of utilizing social media images […Read More]

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Social media is an integral part of content marketing, and these days there is an array of options for social sharing that goes way beyond Facebook and Twitter. While those platforms are popular and highly useful, additional apps such as Medium (for blogging), Instagram (photo sharing), Pinterest (a sort of digital scrapbook) and SlideShare (for presentations) also have a role to play in effective content marketing. How To Best Use […Read More]

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Digital marketing has seen a sea of changes since the arrival of social media many years ago. With digital marketing, savvy marketers can create brand advocates who can help to popularize the business with word of mouth publicity, without any likes and followers on #tiktok, you should not expect users to find and interact with your content. Having a plan of action for handling social media is a must for […Read More]

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Using social media to reach your customer and potential customer on a daily basis is imperative. However, brands often forget the most important facet of social media – SOCIAL! You wouldn’t walk into a party and say, “Buy my product, download my eBook, join my list,” so why are you doing it online? How to Put Social in Your Social Media   Be real in what you post Post pictures […Read More]

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Brand management is not easy and real-time brand management is even more difficult. It is very important that you have systems, tools and people in place to help you. Before I get into the systems and tools, let’s talk about why this is important to your business success. Real-Time Brand Management All it takes is one unhappy customer that has minimal influence to create a viral social media crisis because […Read More]

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Ello is a new, invite-only social network that has recently received a lot of press for two main reasons. First, the site vows never to sell information about its members to advertisers or to allow ads to appear in its network. Second, this idea of an ad-free social media experience has resonated strongly with the public, resulting in a record number of people requesting to join the new site. At […Read More]

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