Category: Social Media

Implications of 13 Social Media Statistics

September 30th, 2014 by

It’s more apparent than ever how social media is a core aspect of our society. People around the world spend more time communicating through social media platforms than talking on the phone or constructing emails. They access their accounts and stay connected through every device imaginable, ranging from desktops and laptops to tablets and mobile phones. Social media platforms are used by people in every walk of life. Middle-aged adults use them […Read More]

How to Grow Your Business With Google Plus Hangouts

August 20th, 2014 by

Technology has revolutionized marketing over the past decade. The spread of the Internet and the ability to shop online was just the start. Even small companies can now access global markets and reach out to customers on the other side of the world. Social media marketing allows businesses to reach out to thousands of customers and build relationships at virtually no cost. Google Plus Hangouts is a logical extension to the […Read More]

3 Things Your Competition Isn’t Doing on Social Media

April 7th, 2014 by

Social media marketing is a hot commodity these days. Everyone wants it but many don’t understand what it is or why it’s valuable. Here’s the bottom line: Social media marketing allows you to position your brand in front of your target audience in an approachable and authentic way, lending credibility to your company and hopefully driving traffic and conversions. There’s no one straight path to follow when it comes to […Read More]

5 Ways to Tailor Your Social Media Game Plan

March 3rd, 2014 by

While being on social media is half the battle, how you use it largely determines whether your business will sink or swim. Here are five ways you can stay afloat in the choppy waters of social media: 1. Stake your claim Acquire your brand’s “handle” on every social media outlet you can think of, especially the big ones like Twitter and Facebook. If you have a bigger brand or are […Read More]

Attention Minutes: A New Way of Measuring Audience Engagement

February 17th, 2014 by

Facebook recently announced changes aimed at showing more news content in place of fuzzy cat pics, so you may notice an increase in the number of shared articles, lists and videos going forward. My newsfeed is overflowing. Sometimes the headline of a shared article is so obviously optimized for click bait, it makes me want to kick my naïve social network community. Most people are neither reading nor critically analyzing […Read More]

How Content is Changing the Social Web

January 27th, 2014 by

Content is how we communicate with people, both online and offline. Not just words on a page, but videos, images, games—it’s all content, and it all communicates something. Thanks to developments in the social web, people can now share content with their networks at a rapid rate, communicating ideas, news, and information like never before. Social networking sites have become a hub of daily activity for people around the web […Read More]

The Perfect Recipe for Social Content

January 20th, 2014 by

You’ve heard of content. You’ve heard of social media. But social content? Social content, which has the power to do two jobs at once if crafted properly, is content created specifically for social media. It’s a means of generating smart, effective content that continues to work for your business beyond the website. You might say social content is web copy with social media baked in. Snackable Tidbits Has a cutesy […Read More]

Social Media Risks: Understanding and Avoiding Risky Situations

December 4th, 2013 by

There’s always going to be something in the world that stands out as risky, and there will always be people willing to take those risks. In this article, you will read about some of the risks associated with social campaigns and using a site like Facebook for business. Inevitably, you’re going to see something and think, “I already knew that was risky!” But much like a smoker aware of the […Read More]

6 Marketing Statistics That Will Make You Rethink Your Strategy

October 9th, 2013 by

Statistics should be one of the most important aspects of any marketing strategy. On a basic level, they tell you what’s working and what’s not working for other brands and marketers or what is perceived to be less or more important for the future. But more importantly, they give you insights into user behavior, which is a key element in being successful online. We discussed this topic with the marketing […Read More]

A #SocialMedia Pitfall: If No One Sees It, No One Shares it

September 19th, 2013 by

Community Blog / If No One Sees It, No One Shares it: A #SocialMedia Pitfall (via Meet Advisors) Increasing inbound traffic and search engine rankings through content marketing is routine to most businesses, but there is always room for improvement. In the constantly changing social media world, businesses need to make sure every new piece of content attracts attention and improves engagement. Here are some techniques to enhance content visibility […Read More]