Google announces the long anticipated Penguin 4.0 update today on the Webmaster Central Blog.
Penguin Now Part of the Core Algorithm
Penguin joins Panda as part of the core Google algorithm. Gone are the days of site owners having to wait on Penguin refreshes to recover from penalties. It is now real-time, so sites negatively impacted by Penguin can recover much faster. As soon as Google recrawls and reindexes your pages, Penguin affects your pages shortly after. Though they are still rolling out this update, I recommend you use fetch and render to get Google to recrawl some of your more important pages if you’ve been waiting for Penguin to refresh.
No More Announcements of Penguin Refreshes
This also means no more announcements of Penguin refreshes. Since it is real-time, Google will no longer announce Penguin updates.
Penguin to be More “Granular”
Penguin will also be more “granular,” meaning Penguin will impact sections of your site rather than affecting the entire site.
What’s the Real Impact? Our Predictions
Like any algorithm update, it’s a matter of waiting and seeing the full impact, but a real-time Penguin update seems promising for SEOs and webmasters alike.
- We predict disavows will become much more effective. Instead of having to wait for a Penguin refresh, site owners can expect instant gratification on their link cleanup efforts.
- Likewise, it’s expected sites might also receive new Penguin penalties because it’s now part of the core algorithm. Webmasters and SEOs should keep an eye on their webmaster tools account and watch for any jumps or dives in their website traffic.
- Because Penguin will be more granular and affect sections or specific pages of the site instead of the whole site, it could be good idea to silo your content into deeper directory structures instead of a flat site architecture. Instead of having a page called www.domain.com/this-is-my-post/, you would have www.domain.com/post-topic/this-is-my-post/. This way, all the content you add under the /post-topic/ directory structure will be rewarded or penalized as one section of the site.
- Because the update is still rolling out, don’t be alarmed if you haven’t noticed any changes quite yet.
Have you noticed any changes due to Penguin 4.0? Join the conversation below!