Statistics should be one of the most important aspects of any marketing strategy. On a basic level, they tell you what’s working and what’s not working for other brands and marketers or what is perceived to be less or more important for the future. But more importantly, they give you insights into user behavior, which is a key element in being successful online.
Below are some shocking marketing statistics that should really make you think about how you build your strategy moving forward.
About 1 in 3 bloggers are moms. Tweet This!
Thinking about trying to get quality backlinks through guest posting? Unless you’re catering to the “Mommy blogger” type, you’re likely not going to get very far. Make sure to think about who you’re targeting and what they like. Bloggers who routinely post about redecorating and design trends probably won’t take your blog on the latest Google algorithm update… unless you spin it so that it has value for their audience. (Source)
Blog posts of 1,500 words or more receive 68.1% more tweets and 22.6% more Likes than shorter posts. Tweet This!
In general, more wordy blogs are more in-depth and holistic than short, simple overviews of 300-400 words. The key to unlocking engagement for longer blog posts, however, is to ensure you’re targeting the right content to the right audience. No matter how in-depth or interesting you think your blog about butterfly taxonomy is, if there’s no audience for the topic, no one will care. (Source)
45% of the world’s Internet users live in Asia. Tweet This!
This statistic speaks for itself, really. If you’re not already thinking about how you can reel in part of this (very, very large) chunk of Internet users, you might want to reconsider. (Source)
Here are some other studies and guides to consider when thinking about international marketing: Search Engine Market Shares in Asia and the International SEO Checklist.
When a brand posts twice a day on Facebook, those posts only receive 57% of the likes and 78% of the comments per post. Tweet This!
Being selective with what you post on Facebook has never been more true. As the Facebook team continues to update its Newsfeed algorithm, brands who regularly receive no engagement on their posts will have a harder time breaking through that elusive wall of success. (Source)
I should mention that this stat is for purely organic engagement. You can, of course, boost your prospects of likes, comments, and shares by utilizing Facebook’s advertising platform for posts.
85% of people would rather provide an email address than “pay” with a tweet for premium downloadable content. Tweet This!
While getting your content circulated around social media sites is a great goal, forcing people to Tweet, share, or like your piece might not be the best way to go. People see social media sharing as an endorsement for content—if a person doesn’t know or fully trust your brand, it’s only natural that they would be wary about endorsing you and your products. (Source)
By spending as little as 6 hours a week, 64%+ of marketers see lead generation benefits with social media. Tweet This!
Social media doesn’t have to be—and shouldn’t be—a chore. If you’re doing all the right things and streamlining your process, you can be successful at growing and engaging your social media following. Don’t believe me? See Brent Csutoras’ presentation on Social Media Success in an Hour a Day. (Source)