Quick Start Content Marketing Plan Part 5: Measuring and Evaluating Efforts

This is the final installment of a series of posts on creating a content marketing plan. The first installment, The One Stop, Five Step, Quick Start Content Marketing Plan, provided an overview…

Social Media Update 2015: Four Research Reports Worth Attention

Social media is an integral part of content marketing, and these days there is an array of options for social sharing that goes way beyond Facebook and Twitter. While those platforms are…

How to Write a Cool Evergreen Blog Post

Evergreen content. Doesn’t the phrase just burst with freshness? But this is a bit of a paradox, really, because evergreen content isn’t necessarily new or fresh. Rather, they’re ideas of a sustainable…

Content as a Service (CaaS) in 2015

You may have heard of SaaS, software as a service. The term refers to a newer way for software vendors to offer their products to consumers. Rather than sell software that the…

Conversation Rate Optimization: Fundamentals You Can’t Revisit Enough

“There are two kinds of people doing conversion optimization: tacticians and strategists,” wrote Chris Goward in this KISSmetrics article about conversion strategy and tactics. Here, we aren’t going to dwell on the pros and…

What Holiday Shoppers Teach Us About Content Marketing: 3 Big Lessons

All this past month the big business story has been about shopping. Would Black Friday remain black? Is Cyber Monday still a phenomenon? How will in-store sales fare? Well, the numbers are…