You cancel the campaign simply by contacting the search engine, who will remove your ads from the search results. Although there is a myth that search engines will punish companies that cancel…

The ads will appear on Google and the Google Search Partners (and Bing if you are bidding on keywords in Bing) whenever somebody runs a search for the keywords you are bidding…

A thorough PPC report will include an evaluation of your ad copy, display settings, landing page, performance metrics and conversion metrics. If you find the material covered in the reports difficult to…

Proper tracking is essential to determining if paid search is getting you more traffic, calls, leads or sales. That is our first step when we start setting up your account and strategy. …

From contract to launch averages two weeks for a very simple campaign. Launching more complex campaigns can take longer. You must keep fine-tuning your keywords  and ad copy to ensure that you…

With Pay-Per-Click advertising, you don’t pay the search engine to display your ad. Instead, they run your ad for free whenever someone enters a certain keyword, and you pay the search engine…