How long do PPC campaigns take to make an impact on my business performance?

Proper tracking is essential to determining if paid search is getting you more traffic, calls, leads or sales. That is our first step when we start setting up your account and strategy.  There are going to be a couple of weeks where we will be making a lot of changes very quickly such as adding negative keyword to exclude non-relevant traffic; optimizing bids for the best position and cost per click; reviewing ad copy to see which ads are better performing and monitoring conversions and making adjustments to the overall strategy.