When and where will my PPC ads appear?

The ads will appear on Google and the Google Search Partners (and Bing if you are bidding on keywords in Bing) whenever somebody runs a search for the keywords you are bidding on. What position they appear depends on which search engine you have selected, your settings and your keyword bid. Typically, a search engine will include their pay-per-click ads as “sponsored links” at the top or side of the search results.